 |
|
|
 |
04 Aug 2020
MassageLuXe appoints chief growth officer to fulfil five-year expansion plan
BY
Megan Whitby
|
Kristen Pechacek's goal is to expand MassageLuxe from 68 units across 16 US states to 250 units within the next five years
photo: MassageLuXe
US massage franchise, MassageLuXe, has appointed Kristen Pechacek as chief growth officer, to its executive team. Founded in 2008 in Missouri, MassageLuXe is a franchise-based spa company with a mission to deliver high-quality massages, facials and waxing services, while providing a comfortable, relaxing and luxurious environment for clients.
As MassageLuXe’s first-ever chief growth officer, Pechacek’s top priority will be to grow franchise sales. Her new role will see her accelerate the brand’s mission to expand from 68 units across 16 states to 250 units within the next five years.
In addition, she’ll help the existing franchisee base by growing spa membership prospects and building revenue.
Pechacek’s hire is the first of a string of executive hires the brand will make as part of its current growth cycle.
She is experienced in franchise and marketing as a certified franchise executive with the International Franchise Association (IFA), and she’s also a member of the IFA 2020 Committee and its Marketing and Innovation Committee.
Pechacek began her career in franchising by working in digital marketing with the Minnesota Vikings and the NFL.
More recently, she served as digital marketing director for Self Esteem Brands, which represents various fitness and spa brands in North America, such as Anytime Fitness.
“I can marry strategic thinking and overarching plans by rolling up my sleeves and getting the job done,” said Pechacek, “as the new chief growth officer, I’ll lay down the plans and help to execute them.”
“MassageLuXe needs a leader who can provide strategic vision and overarching strategy for growth, but one who’s also able to send the emails and write the social posts to facilitate that growth.”
“Kristen is a visible player in the franchise game,” says MassageLuXe CEO, Mark Otter. “One of the important things was to bring someone in for our small brand who has done well in the massage franchise membership-based game.
“She’s had success in growing franchise sales, but she also understands the importance of helping current franchisees, how to build their business, and also the customer journey.”
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
 |
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant
.... more>> |
|
|
|
 |
|
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness is unique in its position as the only company to research, design, develop and build technologically advanced equipment in the UK.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
