World Leisure Jobs - Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown...
05 Aug 2020 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

30 Jul 2020

Everyone Active launches permanent Everyone On Demand platform following successful 'pivot to digital' during lockdown
BY Tom Walker

Everyone On Demand includes access to training content from WithU, Flex, EXi and Les Mills on Demand

Everyone On Demand includes access to training content from WithU, Flex, EXi and Les Mills on Demand
photo: Everyone Active/Action Group

Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks and mortar operations.

During lockdown, the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

This initial, temporary, digital offering was priced at £9.99 a month and was designed to help members stay active while gyms were shut.

Everyone Active says the response was hugely positive, with 10,000 people taking up the offer, and enabled it to maintain a relationship with its members and drive much-needed revenue.

Identifying a market, Everyone Active then proceeded to create a long-term on-demand solution, designed to add value to its membership.

The new Everyone On Demand service includes access to training content from WithU, Flex, EXi and Les Mills on Demand.

To kick of the launch, the operator is planning to deploy Everyone On Demand to engage and keep current members – and entice new ones – by offering membership to the digital platform to all current and new Everyone Active facility members.

For those who are not ready to return to the gym, the operator is also offering standalone Everyone On Demand access for £9.99 a month.

“We spent a long time researching apps and talking to partners to ensure we created a well-rounded offering which would appeal to as many of our members as possible,” says Duncan Jefford, regional director, Everyone Active.

“We don’t want anyone to have to make the choice between the gym and their favourite on-demand session, so we launched Everyone On Demand as a package of market-leading fitness apps.

“We are confident we have an outstanding mix of workouts, including audio-coaching that members can benefit from both in and out of the gym, content led by fitness superstars like Jillian Michaels and the EXi app which takes excellent care of our new exercisers and special populations.

“Every returning or new member will receive access to all of these apps, which collectively contain almost 2,500 workouts, at no extra cost - as part of the current membership fee.

"We believe Everyone On Demand is the most comprehensive on-demand collection offered by any operator and gives our members the ultimate flexibility when it comes to how and where to train.”
The Everyone On Demand platform offers:

– WithU – more than 600 immersive workouts, led by personal trainers, via audio coaching and a 3D avatar

– Flex – 1,000+ workouts from a host of fitness brands – including Jillian Michaels, Sleek Technique, SH1FT and Sweat Factor

– Les Mills on Demand – More than 800 workouts from Les Mills' GroupX programmes, including BODYPUMP, CXWORX and GRIT

– EXi – NHS approved, prescribed exercise programmes. EXi is marketed as the world’s first app to specifically target any combination of 20 long term health conditions – including diabetes, heart disease, hypertension, depression and cancer

• The launch of Everyone On Demand comes just months after Everyone Active announced it was setting up a new brand, FORTIS By Speedflex, as part of a venture into branded studios. To read an interview with Duncan Jefford about the plans, click here for HCM Issue 2/2020



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Planet Fitness and Life Time gym chains make face masks mandatory
Planet Fitness and Life Time gym chains make face masks mandatory   04 Aug 2020

Two of the largest health club operators in the US have announced that members and guests will be required to wear face masks at while inside their .... more>>
MassageLuXe appoints chief growth officer to fulfil five-year expansion plan
MassageLuXe appoints chief growth officer to fulfil five-year expansion plan   04 Aug 2020

US massage franchise, MassageLuXe, has appointed Kristen Pechacek as chief growth officer, to its executive team. Founded in 2008 in Missouri, .... more>>
Gyms and pubs should shut to allow schools to reopen, says SAGE advisor
Gyms and pubs should shut to allow schools to reopen, says SAGE advisor   03 Aug 2020

A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs and other leisure venues may have to close in England .... more>>
Rene Moos: Basic-Fit's recovery "very strong" following lockdown. Long term plans still viable
Rene Moos: Basic-Fit's recovery   03 Aug 2020

Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after recording high membership growth in the .... more>>
Company profile


BLK BOX

BLK BOX (pronounced Black Box) began as specialists in performance equipment and facility design in 2012, frustrated by the lack of imagination and invention in our industry.

View full profile>>

Catalogue gallery


Featured Supplier

Iyashi Dôme: the original Japanese sauna

Iyashi Dôme: the original Japanese sauna

In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



World Leisure jobs




Managing Director - LACC
Salary: Grade ACE: £69,871 - £74,307 per annum
Location: Harrogate, UK
Company: Harrogate Borough Council
Programme Director
Salary: Competitive + performance related bonus
Location: Godalming, UK
Company: The Little Gym Godalming
Developmental Gymnastics Instructor
Salary: Competitive
Location: Godalming, UK
Company: The Little Gym Godalming
General Manager
Salary: Competitive
Location: Gateshead, UK
Company: truGym
Diary dates
Powered by leisurediary.com

03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore


04-06 Aug 2020

15th Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Fitness: Hybrid fitness
ESPA Life at Corinthia's 'revolutionary' new fitness service, BodySPace More>>
  Restaurants: Sharing the love
Famous restaurants are popping up in unexpected places. We found out more More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>
  Disruption: Rule breakers
Leisure architecture that’s pushing boundaries and upturning expectations More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd