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29 Jul 2020

CES 2021 moves to an all-digital experience
BY Steph Eaves

Gary Shapiro, president and CEO of the Consumer Technology Association, says it is not possible to safely convene in Las Vegas for CES 2021

Gary Shapiro, president and CEO of the Consumer Technology Association, says it is not possible to safely convene in Las Vegas for CES 2021
photo: CTA

The Consumer Technology Association (CTA) has announced that CES 2021 will be an all-digital experience, connecting exhibitors, customers, thought leaders and media from around the world.

Gary Shapiro, president and CEO of the CTA said: "Amid the pandemic and growing global health concerns about the spread of COVID-19, it's just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.

“Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences."

The new format CES – due to take place from 6 to 9 January 2021 – will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world.

CES is an annual trade show, usually held at the Las Vegas Convention Center in Las Vegas, Nevada, United States. The event typically hosts presentations of new products and technologies in the consumer electronics industry.




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