World Leisure Jobs - PureGym joins push to engage non-members with free online platform...
13 Jul 2020 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

29 May 2020

PureGym joins push to engage non-members with free online platform
BY Tom Walker

PureGym is offering free access to its online platform, which features more than 120 virtual workouts

PureGym is offering free access to its online platform, which features more than 120 virtual workouts
photo: PureGym

PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.

The budget chain has made its virtual workout platform free to everyone via its PureGym app.

Previously only available to members, the platform offers more than 120 virtual workouts which have been designed – and are regularly updated – by PureGym’s team of trainers.

The current crisis has seen a number of operators engaging in a degree of subtle land-grabbing in a bid to establish new relationships with non-members. Among these are Nuffield, GLL and David Lloyd.

A major study into consumer attitudes towards the fitness industry, released this week, suggests that having a digital offering could be an important factor in ensuring customers return to gyms and leisure centres.

The National Post-Lockdown Recovery Survey, by Leisure-net Solutions, showed that a vast majority of consumers would either "maybe" (49.3 per cent) or "definitely" (18.9 per cent) be more likely to go back to using their leisure centre or gym if it offered online classes as part of its membership offer.

According to PureGym's chief marketing officer, Stephen Rowe, the decision to make the app free for everyone comes at a time when the chain is slowly beginning to prepare to reopen its doors.

“We're currently working hard to make our gyms a safe place for our colleagues to work in, and for our members to work out," Rowe said. "We won’t open our gyms until we know it is safe to do so.

"While the pandemic means we can’t welcome members to our gyms, we want to do everything we can to offer health and fitness support to everyone in the UK.

"With millions of people across the country still largely confined to their homes, we hope that this programme will motivate and inspire people to stay healthy and achieve their fitness goals safely”.

PureGym has made this move just weeks after revealing that it is trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore earlier this month, chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Alberto Apostoli, Laszlo Pucko and Martin Goldman to speak at inaugural Medical Wellness Congress
Alberto Apostoli, Laszlo Pucko and Martin Goldman to speak at inaugural Medical Wellness Congress   12 Jul 2020

Vladi Kovanic, founder of industry event, Forum HOTel&SPA, has announced the launch of a new medi-wellness event called The Medical Wellness Congress. .... more>>
ukactive creates steering group for independent gym operators
ukactive creates steering group for independent gym operators   10 Jul 2020

Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run independently-owned sites or a small number .... more>>
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign   10 Jul 2020

England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry .... more>>
Olafur Eliasson, Gehl and Sebastian Behmann team up to turn Copenhagen road into car-free city park
Olafur Eliasson, Gehl and Sebastian Behmann team up to turn Copenhagen road into car-free city park   09 Jul 2020

A team of architects have revealed plans to transform a multi-lane road in central Copenhagen into a green and car-free city park. The project .... more>>
Company profile


Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench seating, treatment rooms, washrooms, cubicles, bedroom furniture and reception desks.

View full profile>>

Catalogue gallery


Featured Supplier

BC SoftWear develops natural cotton and triple layer face masks for washing and reusing

BC SoftWear develops natural cotton and triple layer face masks for washing and reusing

Following a quick customer survey to establish demand, BC SoftWear pulled out all the stops to design and deliver a high quality and exceptional value face mask that their customers in the hotel, laundry and spa sectors could rely upon. More>>




in this issue

• Fitness United set up to support sector
• MPs write to Rishi Sunak, asking for tourism support
• Government 'stepping up plans' for the return of sport



World Leisure jobs




Personal Trainer
Salary: Self-employed
Location: Catford, London, UK
Company: énergie group
Fitness Motivator / Personal Trainer
Salary: Competitive
Location: Midhurst, UK
Company: Everyone Active
Swimming Teachers
Salary: Competitive hourly rate
Location: Nationwide
Company: Everyone Active
Lifeguards
Salary: Competitive
Location: Nationwide, United Kingdom
Company: Everyone Active
Diary dates
Powered by leisurediary.com

13-17 Jul 2020

Future Leaders

IESE Business School, Barcelona, Spain


16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Tourism: Ireland’s wild side
The Wild Atlantic Way is helping tourists discover a whole new side of Ireland More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd