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24 Jan 2020

Brian Roberts confirms Super Nintendo World for US parks
BY Tom Anstey

Universal believes Nintendo will have similar success to that of its Harry Potter attractions

Universal believes Nintendo will have similar success to that of its Harry Potter attractions
photo: Universal

Universal is bringing Super Nintendo World to both its Hollywood and Orlando theme parks, with Comcast chair Brian Roberts confirming the plans ahead of the IP's attractions debut later this year.

First opening this summer ahead of 2020 Olympic Games in Tokyo, Super Nintendo World will be an interactive, immersive attraction, featuring rides and locations from the world of Mario, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Speaking during an earnings call, Roberts said that Nintendo would act as a "big accelerator for Universal's theme park business, also revealing plans to bring the IP to North America at a later date.

"The next big thing on the horizon for us is Nintendo which, based on our research, is one of the biggest potential drivers of attendance that you could have of any kind of IP," he said. "It's up there with Harry Potter, which in some of our parks drove incremental attendance of about two million people.

"We're going to bring it to Hollywood and we're going to bring it to our fourth gate in Florida.

"Nintendo is in very rarefied air and the attraction that we're building in Osaka is spectacular."



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