World Leisure Jobs - ITV plans immersive 'I'm A Celebrity...Get Me Out Of Here!' attraction in Salford, UK...
16 Feb 2020 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

07 Oct 2019

ITV plans immersive 'I'm A Celebrity...Get Me Out Of Here!' attraction in Salford, UK
BY Andy Knaggs

Former I’m A Celebrity… campmates Jake Quickenden and Jennie McAlpine break ground at the new Watergardens development in Manchester

Former I’m A Celebrity… campmates Jake Quickenden and Jennie McAlpine break ground at the new Watergardens development in Manchester
photo: ITV

The TV show I'm a Celebrity...Get Me Out of Here! is to be used as the inspiration for a new theme park to be created in Salford, near Manchester, UK, where the ITV studios are based.

Famed for its 'Bush tucker trials', which usually involve interactions with things like bugs, spiders and all kinds of creepy-crawly, the show is fronted by presenters Ant and Dec and is filmed in the Australian rainforest.

The proposed theme park ‒ to be called I'm a Celebrity...Jungle Challenge ‒ would offer a 90-minute indoor "multi-sensory adrenaline adventure", according to the broadcaster, with challenges such as zipwires, parachute drops, climbing walls and mazes. Visitors will collect stars as they take on the challenges, in an attempt to be crowned king or queen of the jungle.

Numerous features from the TV show, such as Base Camp, Croc Creek and Snake Rock will be included in the setup. According to reports, ITV is still finalising its plans in respect of the use of real animals at the attraction and said that any animals that visitors come into contact with would probably be virtual. The show has been criticised before for its treatment of animals.

The theme park will take up 2,500sq m (8,200sq ft) of the new £26m (US$32m, €29.1m) Watergardens development, next to the Lowry Outlet Mall at Salford Quays. Work will begin on transforming the space into a jungle experience early in 2020, with the attraction due to open later in the year.

It is not the first theme park in the UK linked to an ITV show, as the broadcaster pursues a "More Than TV" strategy – already in existence is a Ninja Warrior-themed aqua park near Windsor and Ninja Warrior family centres in Stoke and Wigan.

James Penfold, controller of partnerships for ITV, said: "I'm a Celebrity...Jungle Challenge brings together the heart and soul of the hugely celebrated series, and ITV's expertise in curating fantastic, memorable live brand experiences as a great example of our More Than TV strategy."

ITV's director of games, live and merchandising William van Rest said team members from the TV show were helping to put the Jungle Challenge together, adding: "It's tapping into the market for viewers wanting to have experiences with TV brands, and operators recognising the power of the brands and the emotional engagement audiences have with the brands."

The broadcaster will be working in partnership with LifeStyle Outlets, which says its goal is to create leisure and shopping destinations with entertainment at their heart.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Alexis Dornier creates "experimental treetop boutique hotel" in Bali forest
Alexis Dornier creates   14 Feb 2020

Alexis Dornier has created an "experimental treetop boutique hotel" located in Ubud on the island of Bali, Indonesia, with a mix of part-industrial, .... more>>
Rothko Chapel to reopen after Architecture Research Office renovation
Rothko Chapel to reopen after Architecture Research Office renovation   14 Feb 2020

The Rothko Chapel will reopen in Houston this June after a 14-month restoration project by Architecture Research Office that is part of a wider $30m .... more>>
VIE Hotel Bangkok partners with Thai-Danish celebrity Sririta Jensen
VIE Hotel Bangkok partners with Thai-Danish celebrity Sririta Jensen   14 Feb 2020

VIE Hotel Bangkok has relaunched its spa following a four-month renovation and partnered with Thai spa brand ORGANIKA, the organic spa brand created .... more>>
Manchester United planning to install 'safe-standing' section at Old Trafford
Manchester United planning to install 'safe-standing' section at Old Trafford   14 Feb 2020

Premier League giants Manchester United have tabled plans to create a safe-standing area at its Old Trafford stadium. The club has made an .... more>>
Company profile


Dyaco UK Ltd

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

Catalogue gallery


Featured Supplier

Iyashi Dôme: the original Japanese sauna

Iyashi Dôme: the original Japanese sauna

In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing. More>>




in this issue

• Gym Group plans further expansion
• F45 opens UK sites amid IPO rumours
• Alligator park planned for London



World Leisure jobs




Personal / Fitness Trainer - Watford
Location: Hertfordshire, England
Company: The Gym Group
Fitness Instructor
Salary: Competitive
Location: Chingford, London, UK
Company: énergie fitness
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Birmingham, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Birmingham, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




14-16 Feb 2020

Les Thermalies, the water & well-being exhibition

La Sucrière, Lyon, France


16-17 Feb 2020

World Spa & Wellness Dubai

Festival Arena, Dubai, United Arab Emirates



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>
  Social good: Ivo Gormley
GoodGym founder Ivo Gormley fights back against loneliness in society More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd