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24 May 2019

Lionsgate announces details of rides and VR experiences for Chinese theme park
BY Andy Knaggs

Artwork produced to convey the <i>Gods of Egypt</i> rollercoaster

Artwork produced to convey the Gods of Egypt rollercoaster

New information has been released about the rides and virtual reality experiences planned for movie producer Lionsgate's new Chinese theme park, Lionsgate Entertainment World, which is set to open in July.

Experiences based on Lionsgate movies such as Hunger Games and Twilight are set to feature in the more than 25 rides and VR experiences at the park, which is being touted as "the world's first vertical theme park". It will be set in a 10-storey-high futuristic-looking building on Hengqin Island in Zhuhai, close to the Chinese border with Macau.

"We found a way to create this theme park experience inside one box over multiple floors," said Jenefer Brown, senior vice president of Global Live and Location Based Entertainment at Lionsgate. "We created experiences that are immersive, that tell stories and are organic to the brands."

Among the attractions are a motion simulator 3D ride experience called The Hunger Games: Mockingjay Flight Rebel Escape, a Twilight-themed Midnight Ride, in which four can take a virtual dirt-bike ride with Jacob Black and a pack of wolves through moonlit woods while an evil creature roams the area looking for blood.

Additional movies featured at the theme park include Gods of Egypt, Escape Plan, Divergent and Now You See Me.

A Battle for Eternity VR rollercoaster ride is based on the first of these, while in Escape Plan: Prison Break, 20 people can work together to break out of a maximum security prison, facing physical challenges along the way.

Hunger Games fans can also wander around the lobby area of The Capitol, where they can dress up and get their hair, makeup and nails done to look like a citizen of the films, as well as dine in restaurants serving dishes inspired by the films' districts.

Lionsgate Entertainment World, which is being developed by Zhuhai Hengqin Laisun Creative Culture City Co working with experience designers Thinkwell Group, will be located at a new destination called Novotown on Hengqin Island.

Lionsgate Entertainment is just one of several themed attractions coming up for the companyas reported in Attractions Management in December 2018



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