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16 May 2019
Equinox to introduce workspaces across its club portfolio
BY
Tom Walker
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Premium fitness operator Equinox will begin offering furnished office spaces adjacent to its high-end health clubs. The company has signed a partnership with premium flexible workspace provider Industrious, which marks the launch of an entirely new category for Equinox.
Operating under the co-brand Industrious at Equinox, the first location will be at the 72-storey skyscraper 35 Hudson Yards – the same location as Equinox’s 100th Fitness Club and the first-ever Equinox Hotel.
Additional Industrious at Equinox locations are expected to be announced in the future.
According to Jeff Weinhaus, Equinox president and chief development officer, the concept is born out of strong demand for an all-encompassing experience that includes opportunities to live, work, play and work out in a "seamlessly designed property".
“Equinox is always looking for new ways to empower our community to perform at their best and maximize their lives, so we saw an opportunity to create workspaces that are as inspiring as our clubs," Weinhaus said.
"With so many of our members already spending significant time working in our clubs, our partnership with Industrious is truly a natural extension of our brand.
“The Equinox at Hudson Yards footprint is a true haven for high performance, offering visitors, guests and members opportunities for living, eating, regenerating, working out—and now working—in New York’s most highly-anticipated neighbourhood.”
Memberships for the flexible workspace at Hudson Yards will include access to the Industrious national network of services and amenities, as well as the option to integrate a fitness club membership to Equinox Hudson Yards.
Guests at Equinox Hotel can also elect to drop into the space for the duration of their stay.
“Equinox and Industrious share a simple philosophy: our customers deserve incredible experiences in beautiful places," said Jamie Hodari, CEO and co-founder of Industrious.
"That's why we're so excited to bring Industrious at Equinox to Hudson Yards, creating an inspiring workplace experience that draws from the DNA of both brands.”
35 Hudson Yards is a mixed-use development that will include the world’s largest-ever-constructed Equinox Fitness Club, six floors of office space, the first-ever Equinox-branded hotel, a SoulCycle, and private residences. Industrious at Equinox will occupy 44,000sq ft across the eighth and ninth floors.
The Hudson Yards location is set to open Q3 2019.
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