According to a new report from research group PhoCusWright, the US online leisure and unmanaged business travel market will surpass US$94bn (£48.1bn, 63.7bn euro) in 2007.

PhoCusWright’s US Online Travel Overview Seventh Edition report examines both travel distribution and marketing rends in the US. It reveals that the online leisure and unmanaged business travel market comprises a third of the total travel market in the US. Total travel market is defined as being offline leisure and unmanaged business travel and on- and offline corporate travel.

Vice president of research at PhoCusWright, Lorraine Sileo, said: “It’s interesting to note that while online travel’s growth continues to exceed that of the market as a whole, that growth has slowed compared to recent years. This is especially true for online travel agencies, which have seen their packaging sales slow considerably.”

The report also contains details of the marketing trends in the US that are driving change within the travel industry as well as an analysis of travel agency developments, evolving technologies and consumer behaviour.

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