Fitness on Demand does a deal to deliver Les Mills content on its platform

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17 Jun 2024 World leisure: news, training & property

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04 Mar 2024

Fitness on Demand does a deal to deliver Les Mills content on its platform

BY Kath Hudson

A new partnership makes Les Mills workouts available on Fitness On Demand platforms

photo: Les Mills

Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators.

Fitness on Demand is owned by Lift Brands, the outfit behind Snap Fitness.

The partnership will enable facility partners of Les Mills that don’t provide a bespoke or branded app to their members to offer them the Fitness On Demand Flex App and Group Studio product with Les Mills content.

The Fitness On Demand platform enables facilities to automate their studio spaces with fitness and wellness content via the Group Studio product, as well as providing a white-labelled app to allow gym members to exercise at home via the Flex App.

Andy Peat, CEO of Fitness On Demand says: "Our collaboration with Les Mills is a positive step forwards and aligns with our mission to make fitness accessible to more people, empowering them to lead healthier lives. We’re excited to see how this partnership transforms the fitness experience for our current partners and their members and stakeholders."

Sean Turner, CEO of Les Mills US, said: "This partnership enables us to extend our reach and provide our workouts to an even broader audience. Joining forces with Fitness On Demand is a strategic move in our ongoing effort to innovate and enhance the fitness journey for club members."

Les Mills has its own consumer omnichannel product called Les Mills+, which delivers at-home workouts for consumers directly and in partnership with its facility partners.

The deal with Fitness in Demand is in addition to its current product portfolio.

Fitness on Demand's app has been downloaded by 353,000 people to date.

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