Vivafit, the women-only fitness chain, has signed its first master franchise deal to expand the brand into India.

The master franchisee, Manisha Ahlawat, will open the first Indian Vivafit in Delhi in October 2010.

The aim is to reach 25 new centres in 2011, and to open more than 1,000 Vivafit gyms across India over the next 10 years.

"We want to focus on expanding into the BRIC high-growth countries: Brazil, Russia, India and China," says Pedro Ruiz, CEO of Vivafit. "Latin America is also a priority area for us."

In the European marketplace, the brand plans to extend its presence to countries such as Italy and Germany.

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