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| Product news |
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07 Dec 2022
Largest install of the new Precor StairClimbers in EMEA announced
Supplier: Precor Fitness Ltd
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Gareth Jones, Chief Operating Officer for Wellfit Dubai, UAE
photo: Peloton Commercial EMEA / Wellfit Dubai
Members of UAE’s largest indoor multi-sport centre, Wellfit in Jumeirah Village Circle, Dubai, can now stay one step ahead of the fitness game thanks to the installation of innovative new Precor StairClimbers.
The state-of-the-art club is the first in the Middle East to install Precor’s StairClimbers and has a total of eight, in the Black Pearl Colourway, to complement its other Precor kit.
The 75,000 sq ft facility – which opened in November last year – also boats a full range of Precor premium fitness equipment, including 135 top-of-the-range cardio stations, as well as Precor’s sleek and robust Resolute Selectorized Strength line, Discovery Plate Loaded machines and Icarian multi-stations.
The Precor StairClimber spent three years in development and testing to ensure its durable, high-performance components withstand the test of time. It's designed to cater for all exercisers with thoughtful, easy step-on and step-off platforms that have the largest step surface area on the market. The trademarked Dynamic Step Control™ creates a consistent step for every exerciser’s size and speed, with an impressive range of between 20 and 165 steps per minute.
The unique lost item slide design feature protects both the machine and users’ personal belongings. Anything dropped through a gap in the steps falls onto the ‘lost item slide’ and is returned to the user at the foot of the StairClimber, rather than getting lost in the machine’s workings.
The region’s largest install of the new StairClimbers has been supplied by Precor’s UAE distribution partner, Al Yousuf Sports Equipment (AYSE), and is testament to the strong relationship between the two companies and Wellfit’s parent company, Arada.
Arada already operates two commercial health clubs under the Wellfit brand, in addition to residential communities. The company is currently building a flagship club 60,000sq ft high-tech Wellfit super club, which will be at the company’s Aljada megaproject in the popular Madar family entertainment district of Sharjah.
Opening in June 2023 and spread over two floors, the fitness centre will contain separate men’s and women’s gyms, kitted with Precor fitness equipment. The new StairClimbers will feature alongside assessment areas, fitness studios, a Mixed Martial Arts (MMA) space, yoga and indoor-cycling studios, as well as a studio dedicated for children.
Gareth Jones, Chief Operating Officer for Wellfit Dubai, UAE, says: “The knowledge and experience of Precor and its partners is second to none, and AYSE and Precor have worked closely with us to ensure we are the most exciting fitness hub in town in line with our aim of inspiring, motivating and enabling ‘active living’ for everyone. Thanks to the new Precor StairClimbers we remain a world class wellness and fitness facility, inspiring our community on its journey to health and wellness.”
Rashed Al Sayegh, Managing Director at Al Yousuf Sports Equipment adds: “Our partnership with Precor has allowed us to become the trusted distributor of the world’s leading fitness equipment in the UAE, driven by technology, backed by science, putting customer experience at the centre of it all. We are committed to provide our clientele with the right solution for their business, which makes us the unrivalled leaders in fitness equipment distribution across the UAE.
“We are very excited to see the StairClimber at one of the best commercial clubs, Wellfit, and we are confident that the members will fall in love with this unique piece of equipment.”
Daniel Sprung, Vice President, General Manager, Peloton Commercial EMEA, says: “Precor is incredibly proud to collaborate with Al Yousuf Sports Equipment on the Wellfit clubs and to bring the new StairClimber to the market. Our collaboration shows our global scale and local touch. The gym space at Wellfit is world-class, and one of the most impressive facilities we have worked on. The best in class Precor StairClimber is a great addition.”
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Supplier: Precor Fitness Ltd
Camberley
Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Residential, Corporate, and Education.
Web:
https://www.precor.co.uk
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