World Leisure Jobs - Simworx Limited: Simworx unveils new cops and robbers ride concept
04 May 2024 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

17 Nov 2022

Simworx unveils new cops and robbers ride concept

Supplier: Simworx Limited
More Simworx Limited details


Simworx unveils new cops and robbers ride concept

The ride was designed by Simworx and Katapult
photo: Photo: Simworx/Katapult
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.

Called Overdrive: Ultimate Heist, the concept was officially launched at IAAPA Expo Europe in London in September, where a vinyl wrapped police car-styled ride vehicle was showcased on the company’s stand.

Guests are pitted against one another from the outset; during the queue they are separated into cops and robbers before boarding the ride vehicle and being briefed on their chosen mission. Riders then navigate a series of scenes from the backstreets of the Metropolis to underground tunnels, parking garages and construction sites, with the AGVs interacting with the media as each vehicle follows its own path.

The ride uses a trackless system, which enables flexible movement around show spaces, where the ride vehicles can chase and duel one another in a variety of locations while avoiding hazards and other obstacles in the ride.
The finale sees the race spill out onto the city’s busy highway culminating in a final death-defying pursuit across the city’s suspension bridge.

“Katapult looked at all the unique elements that really made the AGV special and worked that into the concept. We wanted to highlight the unpredictable motion of a trackless ride and how it could work in a duelling format where riders are pitted against one another as they experience multiple ride experiences and endings.” said Simworx CEO, Terry Monkton

“With the AGV being the fastest trackless dark ride within the themed entertainment market, acceleration was a key component to integrate and focus on when imagining the kind of story we wanted to tell.” added Simworx lead designer, Matt Clarkson.

Overdrive is designed to fit into a large sprawling footprint, made up of 10 scenes, with the last two interchangeable to suit the result of the chase. The layout uses 10 AGV vehicles, delivering a throughput of 1,100 riders an hour.


Supplier: Simworx Limited
Kingswinford West Midlands UK
Simworx offers a diverse range of high-quality, media-based attractions, including dynamic motion simulation attractions, 4D cinemas and AGV (Advanced Guidance Vehicle) dark rides for the global entertainment, education and corporate markets. Turnkey solutions are available, as are attractions using the latest virtual reality technology.

Simworx is involved in product design, development, manufacturing and service support, film content, motion programming and the creation of complete themed attractions. The company offers clients a genuine turnkey service, with an unparalleled after-sales support service.

Our key customers are primarily in the theme park, museum, zoo, aquarium, space and science centre, corporate promotion, family entertainment centre and cinema sectors. Simworx sells its attractions to countries worldwide, with installations across every continent. Key market regions currently include Asia and the Middle East.


Web: www.simworx.co.uk
More Simworx Limited details

Product news
Yon-ka tackles stress and sleep health with new Serum CBD and treatments   02 May 2024

Yon-ka tackles stress and sleep health with new Serum CBD and treatments

Heightened stress and poor sleep are believed to accelerate the ageing process twice as quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and back sleep therapy ritual.

Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers   01 May 2024

Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers

Spa and bathroom fittings manufacturer Dornbracht has enhanced its portfolio with a new sculptural experience shower called the Aquahalo.

Elemis’ first standalone store to open in London’s Covent Garden   24 Apr 2024

Elemis’ first standalone store to open in London’s Covent Garden

British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.

Keiser A400 resistance will empower fitness enthusiasts   22 Apr 2024

Keiser A400 resistance will empower fitness enthusiasts

Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.

Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater   22 Apr 2024

Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater

Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.

Full Balance reveals all-natural reflexology board
  19 Apr 2024

Full Balance reveals all-natural reflexology board

Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".

Scottish spa industry to gather at first-ever Spa Life Scotland event   17 Apr 2024

Scottish spa industry to gather at first-ever Spa Life Scotland event

Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.

We Work Well organises annual pre-ISPA charity hike in Scottsdale   15 Apr 2024

We Work Well organises annual pre-ISPA charity hike in Scottsdale

We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.

Company profile


Active IQ

Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector.

View full profile>>

Catalogue gallery


Featured Supplier

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone

Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Duty Manager
Salary: Competitive
Location: Middlesbrough
Company: Everyone Active
Duty Manager Golf and Athletics
Salary: £30,027pa + non-contrib pension + benefits
Location: Stockwood Park Golf Club, London Road, Luton, UK
Company: Active Luton
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
Leisure Supervisor (Development)
Salary: £32,982 - £37,099pa + excellent pension and benefits
Location: London, UK
Company: City University of London
Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Diary dates
Powered by leisurediary.com

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy


10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China


13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd