05 Sep 2022 Member Loyalty is the key to success
Supplier: eGym More eGym details
EGYM’s CEO, Phillipp Roesch-Schlanderer (right), talks with Martin Seibold, CEO LifeFit Group photo: EGYM How do we connect our gym equipment with consumers at home? How do we design holistic workout experiences in and outside the gym? And how do we bring people into the gym and sync those workouts back into apps so members can track their workouts digitally?
Martin Seibold, CEO of LifeFit Group and EGYM co-founder and CEO Philipp Roesch-Schlanderer, discussed current industry trends and the recently intensified collaboration between the two companies during a special edition of EGYM Experts in Munich. We video recorded the conversation.
Both company leaders were relieved that, after two years in crisis mode, they were finally looking forward again. The industry is currently undergoing a significant professionalisation process. Digitalisation is an essential element, as is specialisation.
Martin Seibold: "In the past, there was, to put it simply, a single offering across the fitness industry. Today, there are numerous types of different clubs. The Life Fit Group is a growth platform that closely observes the market segments in which trends are developing. Where is the biggest growth potential? That's where we're going with our brands!" According to Philipp Roesch-Schlanderer, the clear focus is on member needs: "In the past, the fitness industry was quite sales-oriented; now, member retention and loyalty play a much more important role."
The two CEOs recapped the process of implementing the first EGYM equipment at Fitness First in Mannheim to the now nearly completed roll-out in almost all 50+ clubs of the brand, which belongs to the LifeFit Group. According to Martin Seibold, "We first had to get our employees into the digital headspace of this future-focused offering." The EGYM Trainer App, with its task chains, provided very valuable services when it came to addressing members in the right and standardised way. Now, it is up and running, "and we have it in our DNA!" says Martin Seibold. This was the right time to complete the EGYM Ecosystem with the Smart Strength machines after already successfully using the EGYM apps for trainers and members. Meanwhile, many new customers also come to Fitness First via EGYM's corporate fitness network qualitrain.
Looking to the future, Martin Seibold and Philipp Roesch-Schlanderer expressed their wish that the industry should work together to achieve greater success. It's not about taking something from the other but about building "the ideal world for gym members" (Philipp Roesch-Schlanderer). The fact that competitors who were not quite as innovative also benefited from this cooperative approach was all right because, says Martin Seibold, "at the end of the day, we all get up and want people to get healthier. And in the process, our two companies will also do their part and be successful."
Watch the videos here:
Supplier: eGym LondonUK eGym has developed a unique cloud-based, ecosystem of software and smart connected gym equipment for health clubs and other fitness facilities – delivering great results for members and higher profits for owners. By integrating software training programmes into strength training equipment, eGym offers in-depth member training information through the eGym Trainer app and eGym Fitness app. eGym’s automated training experience has progression built-in to ensure every training plan is optimised for each individual’s goals and needs, resulting in improved member motivation and engagement.
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