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21 May 2008
Sunbaba rebrand for The Brit Oval
Supplier: Sunbaba
More Sunbaba details
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Legendary London cricket ground, The Brit Oval, has commissioned event branding experts Sunbaba to re-brand the renowned stadium, a project which involved the overprinting of 355sq m of specialist Ultramesh.
Sunbaba was asked to create screens - which were designed by the venue’s advertising agency CMW - to dress the storage areas at the stadium, as well as branded advertising banners to line the stadium concourse inside of the ground.
Fixed to the fences running along the stadium, the screens had two objectives - to advertise the stadiums' facilities and to disguise the storage areas of the cricket ground.
The branding means the stadium's advertising space can be used more effectively. Targeted corporate messages are now featured around the stadium to highlight services available from Surrey County Cricket Club, such as the conference facilities on site.
Sunbaba's technical director, Trevor Booth explained: "To hide the view of any storage spaces and without restricting the stadium staff, the screens were individually measured to ensure precision and accuracy when they were hung.
"Working with installation specialist GESS, the screens were hung on new fittings, installed and could be drawn back effectively when necessary."
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