Big female energy:
The year of the woman
Whether it’s going to a female-only gym or optimising the body’s hormonal shifts, Mindbody reported that the data clearly showed American women are tapping into their feminine power as never before
39 per cent of women say they prefer women-only gyms or fitness studios, which may be why the number of women who experience “gymtimidation” has decreased this year.
For those who are too intimidated to work out in public, seeing more real and diverse bodies in fitness promotions helps. 24 per cent of women also said that wearing the right outfit (ie proper fitness attire or sportswear) makes them feel less intimidated – a trend that’s particularly popular with Gen Z and millennials.
While periods used to be a taboo topic, talking about menstrual cycle syncing, or aligning diet, exercise and other lifestyle habits with the stages of the menstrual cycle is now becoming an increasingly mainstream topic. 35 per cent of women between 18-50 structure their workouts based on their cycle, with Gen Z and millennials most likely to do so.
The number of American women who say they’re sexually fulfilled is also on the rise. This could be due to the growing number of women who actively seek to improve their sexual wellness with enhancement therapies, coaching or workshops and the like.
Talking about aligning diet, exercise and lifestyle habits with the menstrual cycle is becoming a mainstream topic