1. Focus on inclusivity
As the world’s largest gym chain, Anytime Fitness places great value on the inclusivity of its clubs. The brand’s diverse membership is underpinned by an unintimidating gym environment and quality of offering that Life Fitness has been a part of since the first club opened in 2002.
One of the company’s newest gyms, in Bennekom, the Netherlands, opted for customised colours and dual functionality equipment to maximise floor space, combined with SE3HD consoles to offer members the latest in connectivity and entertainment options.
“Convenience and comfort, together with inclusivity, are the values we pursue,” say the team at Anytime Fitness Bennekom. “Together with Life Fitness, we can offer these benefits, with the addition of having a top-of-the-range design to delight our members.”