The growth of ‘fitness for function’ and fit tech are transforming the gym floor
photo: Core Health & Fitness
We’re seeing the emergence of two trends: technology in fitness and fitness for function.
Tech has transformed the flow of the gym, driving a more diverse population into free weight areas for a greater proportion of their workout. In response, operators are opening up their floor plans and allowing for turf, rigs, racks and platforms, accompanied by accessories such as ropes, suspension, weights, plates, kettlebells and balls.
Many operators are also learning that this type of movement requires two additional actions – the introduction of more noise abatement and changes to programming.
We’re offering solutions to address all these issues via everything from the Nautilus SVA platform to Throwdown rigs, as well as technology to bring it all together to deliver a positive experience for customers.
Whether your facility is engaging with members through their own app, or utilising the many tools available today, such as Wexer, for content delivery, or Sony Advagym, for holistic communication throughout the club, it’s clear that technology is here to stay.
Tech is driving a more diverse population into free weight areas