EuropeActive is joining forces with the European Commission to encourage activity
photo: Europe Active/Myzone
I’m thrilled to see #BeActive day running again on Friday 23 September, during the European Week of Sport (23 - 30 September).
This initiative has become the biggest drive by the sector to celebrate and promote the fun and importance of regular physical activity. The results have demonstrated how resilient and engaged the sector has become, with thousands of events and millions of participants across Europe and beyond every year.
#BeActive day is a collaboration between Europe Active and its 17 national association partners, who will be hosting thousands of free events and activities, and we encourage every key player in the sector to contact their national association and organise an event centered around physical activity.
The success of the #BeActive day campaign has contributed to the European Commission’s recognition of the European fitness and physical activity sector as an essential partner for the promotion of active, healthy lifestyles for all Europeans.
Europe Active is joining forces with the European Commission to encourage Europeans to be more active, to improve their general health and wellbeing, and to make the most of the Commission’s HealthyLifestyle4All campaign.
As the main representative of the European fitness and physical activity sector, we firmly believe #BeActive day improves how our sector is perceived by policy and decision-makers, strengthening our case for recognition as a public health solution. Furthermore, the campaign is an opportunity to not only to bring members back to clubs, but also to generate new leads and engage with new customers.
This initiative fits like a glove with our ambition of getting more people, more active, more often.
More: www.beactiveday.eu
www.hcmmag.com/healthylifestyle4all
We firmly believe #BeActive day improves how our sector is perceived by policymakers