Our approach to e-commerce is to leverage existing solutions, like Magneto and Shopify, rather than forcing spas to change their system.
Online product and gift card sales kept revenue coming in when businesses were forced to close. The spas which were most successful were the ones that ran reports on past service and purchase history identifying specific customer preferences, such as product brands, to personalise offers rather than sending generic promotions to their entire customer base.
This combined with personalised at-home packages and maintaining strong local customer databases saw many spas increase retail sales. They saw tens of thousands added to the bottom line and, in some cases, six figures’ worth of revenue.
In the future, we’re looking to deepen our integrations with Magento and Shopify to facilitate upselling in a spa. For example, giving therapists the ability to make a recommendation in-room, load a shopping cart and have the retail items shipped to a client’s home versus having them pack the items in luggage and face hassles at customs.
Spas which had the most
success with online retail
ran personalised promotions
based on past service
and purchase history