• Health has always been an important value, but the pandemic has skyrocketed it to the top of many people’s lists.
• Many are now interfacing with fitness for the first time, or returning to it because of this new drive. This creates a great opportunity for you to interact with 100 per cent of the population.
• Give advice, present solutions, show them what they need to do.
• When this is over, people will want more opportunities for health and fitness, but some fears and anxieties will remain. People will want to be healthy to protect themselves from illness.
• Start thinking of your business as part of a health solution, offering ways to keep people well and prevent illness. Use this health-based messaging in your communications and social media. People will want to attach themselves to health-focused businesses.
ACTION POINT: Think about how to amplify positive health attitudes and consumers’ need for health in fitness.