6. Enable tracking
According to Mintel, 28 per cent of people say the ability to track their progress would make them join or attend a health club more often.
Major technology companies such as Google and Apple have pushed their own fitness apps and wearable technology to track exercise and performance. Apple continues to expand the range of gym equipment its apps and devices can sync with.
As health and fitness clubs replace and upgrade equipment, there must be a focus on technology allowing users to easily sync with their fitness apps. Otherwise, gyms risk losing members to home workout subscription services such as Peloton Digital, where data is being utilised to motivate consumers.
There’s scope within brand apps to offer more workout plans, personalised routines and progress tracking. If apps are designed to sync with the club’s equipment, members will be able to see all their progress and receive feedback and recommendations. This provides opportunities for new tiers of membership, with paid sections of the app for more personalisation and interaction with personal trainers. There’s also the chance to reward members for progress.