Mark Hutchison
Creating environments that challenge the norm and deliver an immersive sensory experience will transport your members’ fitness experiences to a whole new dimension.
The most relevant AV and lighting solutions are considerately designed around creative fitness concepts and a well-developed product brief.
Successful multi-site and boutique operators are acutely ‘product’ focused; they start with a clear understanding of the customer ‘journey’ and then layer in all the key elements required to deliver a unique experience – creating a destination location that members want to return to, time and time again.
Understanding the operator’s brand aspirations, concept or product is key. If it’s all about the music then a carefully curated playlist, managed room acoustics and distributed pro-audio solution delivering deep audio tones and crisp audio clarity will be the main focus for the solution development. The next stage is layering in some atmospheric lighting to create a cool vibe, enhancing the overall experience for members.
For group exercise, the AV and lighting solution is in place to elevate the instructor’s performance. So a simple, frictionless control solution that empowers the instructor to focus on a ‘superstar’ class delivery is essential.
As part of this, a thoughtfully designed control interface that triggers complex AV and lighting scenes, dynamically transforming the tempo and emotional flow of the activity, is fundamental to creating an immersive experience, and to maximising any financial investment.
"Theatrical wind blowers, on-brand scent atomisers and colour-tunable lighting can take immersive experiences to the next level, with a single control solution to bring it all together"
The latest technology developments provide timeline-controlled experiences: simply select the activity and then every element of the curated sensory experience will be reliably delivered.
This important development empowers multi-site operators to deliver consistent boutique experiences across multiple locations in an on-brand, operationally-supported and frictionless way.
Clubs can create multi-sensory, immersive experiences through best-in-class technologies, including distributed pro-audio, multi-channel surround sound and live data-driven gamification which is offered via large screen displays and projection screens.
These can feature effect- and colour-tunable lighting, theatrical wind-blowers, environmental temperature controls and on-brand scent atomisers to take immersive experiences to the next level, with a single control solution to bring it all together.
Don’t just add lots of AV equipment for the sake of it. There needs to be a focus and a reason for why each element is included – it must enhance the product and heighten the overall experience.
Audio visual systems can help to create an immersive sensory experience