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SELECTED ISSUE
Attractions Management
2019 issue 4

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Leisure Management - Product innovations

Attractions-kit.net

Product innovations


Suppliers tell Attractions Management about their latest product, design and technology launches

Lauren Heath-Jones, Leisure Media

Terry Monkton unveils Simworx’s new Metro of Time ride
Terry Monkton, CEO, Simworx

Simworx, a UK-based developer of dynamic media-based attractions, is set to launch a brand new attraction.

A motion simulator experience, Metro of Time takes guests on an adventure through history. On the ride, guests will experience a prehistoric safari, a treasure hunt through an Ancient Egyptian tomb, a Medieval quest and a chase across the Wild West.

Available for a 2020 install, the Metro of Time attraction consists of four Metro-themed 4D cinemas, each with a 40-person capacity. The units, available individually or in multiples, each feature 3DOF motion seats, surround sound audio, on-board special effects and seven LED screen ‘windows’.

"Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,"

The ride pre-show will feature a geomagnetic storm, which rips a hole in the space-time continuum and causes the trains to malfunction, sending riders back in time.

As guests arrive at each ‘destination’, the carriage wall opens revealing a huge projection screen which, alongside the on-board screens, creates the immersive experience. The ride, says Simworx, is available with custom film content created to suit the client’s needs and theme.

“Our development team are always working on new and innovative ways to offer a thrilling experience to our clients,” said Simworx CEO, Terry Monkton. “Available in a full turnkey solution, this truly unique attraction is also ready for install early 2020.”

attractions-kit keyword : SIMWORX

The Metro of Time attraction is available with specially designed custom film content to suit a client’s venue and theme
June Ren introduces Jora Vision’s concept for new panda museum in China
June Ren, MD Asia, Jora Vision

Jora Vision has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.

Officials at the facility, a renowned panda protection and research institute, challenged competition entrants to create an experience that would meet tourism demands, whilst working within the limited space.

Jora Vision impressed the judging panel with its concept of a walkthrough experience, which offers a ‘well-defined storyline’ and combined interactive exhibits with immersive theming and digital guidance solutions.

"It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way."

“We’re very proud to work with the Chengdu Giant Panda Breeding Research Base, a famous institution in China and around the world,” says June Ren, MD Asia for Jora Vision.

“It’s great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way.”

The museum will provide an immersive and educational environment showcasing the important work the facility does in researching and protecting pandas.

attractions-kit keyword : JORA VISION

A new visitor experience from Jora Vision is planned for the breeding facility
SimEx-Iwerks reimagines children’s classic with new film says Mike Frueh
Mike Frueh, senior VP of Licensing and Distribution atSimEx-Iwerks

SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling’s iconic children’s novel, The Jungle Book.

The film, which is slated for release in 2020, is called Mowgli’s 4D Jungle Adventure and is being developed by UK-based animation studio, Red Star 3D.

It will take audiences on a 10-minute adventure with Mowgli, Baloo, Shere Khan and Bagheera, as well as several new characters. A modern retelling, the story tackles the thorny issue of wildlife trafficking, as the characters must band together to protect a group of tiger cubs from poachers.

The custom script was written by Gary Grant and Howard Brodsky, director of Licensing and Distribution at SimEx-Iwerks.

"We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers."

Mike Frueh, senior VP of Licensing and Distribution at SimEx-Iwerks, said: “We recognised a need for highly entertaining, conservation-based content from a powerful brand that has instant name recognition, Mowgli’s 4D Jungle Adventure delivers.”

attractions-kit keyword : SIMWORX

Mowgli’s 4D Jungle Adventure is slated for a 2020 release
Kunibert’s Abenteur will showcase Lagotronics capabilities, says Mark Beumers
Mark Beumers, CEO, Lagotronics

Lagotronics Projects is set to create a new interactive dark ride at the Wild and Freizeitpark Klotten wildlife park in Cochem, Germany.

Called Kunibert’s Abenteuer, Lagotronics will be responsible for all the design, theming and storytelling elements of the new ride, as well as its installation.

Expected to open in April 2020, the ride will be a contemporary spin on a traditional ghost train attraction. Kunibert’s Abenteuer will be based on the legend of a folkloric Germanic knight, who has been sent on a quest by his mother, Frau Schrute, to prove himself as courageous.

"Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company," - says Mark Beumers, CEO of Lagotronics

On-board, riders will come face-to-face with Kunibert’s ghostly ancestors, who are planning a spectacular ball to celebrate his return. As they make their way through the ride, guests must use interactives to light candles and reveal hidden blacklit scenes.

“Kunibert’s Abenteur is a funny, interactive experience for the whole family, and really showcases our capability as a company,” says Mark Beumers, CEO of Lagotronics Projects. “We deliver rides and attractions with a story. From design to installation, we create the experience.”

attractions-kit keyword: LAGOTRONICS PROJECTS

MTwo dancing ghosts show a glimpse of what will feature in Kundibert’s Abenteuer
Howard Kiedaisch announces major partnership with B&B Theaters
Brock Bagby, EVP, B&B Theatres

MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.

The partnership will see MediaMation supply 10 of its MX4D theatres at B&B locations across the US.

Billed as a new ‘evolution in the 4D cinema experience’, the MX4D provides a completely immersive environment, enabling guests to ‘feel’ the action. The theatre features motion seats that can move in sync with the movements on screen. In addition, the seats and theatre are equipped with special effects, including jolts, pokes, water, wind and aroma effects.

“The expansion of our relationship with MediaMation proves our belief in MX4D,” says Brock Bagby, executive VP of B&B Theaters.

"The expansion of our relationship with MediaMation proves our belief in MX4D," says Brock Bagby, executive VP of B&B Theaters.

“We’ll have three more MX4D auditoriums open by the end of this year in Texas, Missouri and Kansas, and have at least seven to follow next year.

“The occupancy rates are exceptionally high for these fun and immersive MX4D auditoriums.”

Howard Kiedaisch, CEO of MediaMation, added: “B&B’s commitment to increase their MX4D footprint is a testament to the mutual success of this valued partnership. The B&B is clearly leading the industry in creating innovative and exciting cinema formats and experiences.”

attractions-kit keyword: MEDIAMATION

The MX4D provides a completely immersive environment

Originally published in Attractions Management 2019 issue 4

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