Aleatha Ezra

This October, hundreds of waterpark professionals came together for the World Waterpark Association Show at Walt Disney World Resort in Orlando, Florida, US.

This once-a-year show provides a powerful opportunity for many of the water leisure industry’s best and brightest to come together to soak up new ideas, browse hundreds of innovative products and return home with new industry connections.

One of the show’s highlighted speakers was Jessica Bound, a customer experience consultant with The DiJulius Group, who told attendees: “you're in the customer perception business. Their perception is your reality. Your entire team needs to understand the day in the life of a customer in order to serve with true empathy and compassion.”

Bound spoke about how to make a waterpark brand stand out in meaningful ways by turning a mundane transaction into a unique memorable moment for the guest.

“Many people say customer service is common sense, and for the most part they're right. Yet delightful, memorable customer service is so uncommon. You must put standards in place to hold everyone accountable for every experience, every time,” said Bound.