Chris O'Sullivan
When it comes to protecting and improving mental health, increasing physical activity has one of the strongest evidence bases going.
Exercise is a fundamental way to keep well, negotiate tough times, and help address mental health problems like depression, so the fitness industry is well placed to both reach out to those suffering from mental health issues and break down the stigma. Many health club goers will already be using clubs to manage their mental health.
As well as providing the benefits of exercise, the health club environment in itself can also be very helpful in addressing mental health challenges, since clubs offer a social space with classes, coaching and friendships. However, many potential members will be inhibited by their mental health from taking part, so health clubs need to keep working towards creating an accessible and welcoming environment.
"It's important for staff to have a level of mental health awareness, so they can spot signs of distress and provide immediate support"
Offering targeted sessions, such as women-only, or body confidence programmes could help to ease newbies into the club culture. Running sessions with local schools could also be beneficial in introducing teens to the facility.
It's also crucial to consider the images and language used in your marketing and communication, especially on social media. Ensure you reflect a range of backgrounds and body shapes for instance. Also avoid communication relating to weight loss, especially implying guilt or shame around weight gain or lack of exercise, particularly after Christmas.
It's important for staff to have a level of mental health awareness, so they can spot signs of distress and provide immediate support. This could extend to helping people with mental health problems incorporate exercise into self-management strategies.
Operators can signal commitment by supporting anti-stigma programmes and fundraising for mental health charities or featuring the stories of members and staff who have been through tough times.