Jon Williams, the Marlow Club
When The Marlow Club in Buckinghamshire decided to add a premium standalone yoga and Pilates studio to its offering, Physical Company was appointed as supplier partner, thanks to the company’s ability to deliver an end-to-end equipment solution.
PilaYoga offers a fully immersive mind-body experience, enabling members to disappear into a world of tranquillity and calm, completely cut off from the hustle and bustle of everyday life.
The beautifully designed studio is an extension of The Marlow Club, with the benefit of a dedicated entrance, allowing it to operate as a standalone facility with its own identity and membership. In addition to a large studio, which hosts a full timetable of mat-based yoga and Pilates classes, PilaYoga also incorporates a second studio, dedicated to reformer Pilates.
“Over the last few years there’s been a steady increase in the demand for a more holistic fitness and wellbeing offer,” says Jon Williams, COO at the Marlow Club. “PilaYoga is our response to this.
“In order to deliver the high-end look and feel we were after, it was really important that the equipment we chose matched the quality of the design and finish.
“Physical Company has been operating for 30 years and has developed a reputation for the provision of high-quality products and great service. The fact that the company was also able to offer a full equipment solution, from Pilates reformers to studio accessories, meant the partnership made total sense.”
"Over the last few years there’s been a steady increase in the demand for a more holistic fitness and wellbeing offer.
PilaYoga is our response to this" Jon Williams, the Marlow Club
Mind-body leader
Physical Company has supplied four Merrithew reformers for a dedicated studio. Williams says: “Merrithew is a global leader in mind-body education and equipment. Just last year, Physical Company extended its partnership with Merrithew and became an official distributor of its reformer range, adding to a long-term partnership that had seen the company distributing its comprehensive accessory range. This was perfect timing for us.
“The decision to offer reformer Pilates meant a significant investment for us and not one we could afford to get wrong. I’m pleased to say that the decision to go with the Merrithew brand has been absolutely the right one. Physical Company installed on time, at short notice, ensuring all four beds were in situ and fully functional in time for our VIP launch.
The company has also supplied a range of accessories, including Merrithew™ stability barres, pilates power rings, Airex mats, foam rollers and weighted pilates balls.
Holistic approach
Williams adds: “The high-quality accessories beautifully complement the quality of the design and build. Physical Company has been able to supply everything we need within our specified budget, offering great service and value.”
Mind-body is a core product category in the Physical Company portfolio. John Halls, managing director, says: “With yoga inching its way up the ACSM fitness trends table, we anticipate a growing demand for a more holistic approach to fitness. We’re very proud of the fact that we offer a full mind-body studio solution. PilaYoga is a beautiful example of how we can provide a one stop holistic solution that oozes quality and style.”
For more information about Physical Company visit www.physicalcompany.co.uk or call 01494 769222.
PilaYoga acts as a standalone facility in The Marlow Club, with separate studios for mat-based classes and reformer Pilates