Paul Swainson, head of PT, Future Fit Training
I read with interest James Balfour’s interview in HCM November/December 2018.
I’m a huge fan of the 1Rebel brand and the innovation it’s brought to the industry. I also have no doubt that 1Rebel members can get great results from attending classes regularly.
But I have to disagree with James’s belief that the market for personal training will decline as a result of the growth in boutique fitness.
He suggests personal trainers “will watch you do press ups for an hour and charge you £60”.
That’s a dated perception which has been on the wane for some time, and while there are still some PTs that perpetuate it by hoping to earn a living purely from supervising workouts in isolation, we now better appreciate the realities of what’s required to help people adopt healthy lifestyles and achieve results.
As a consequence, personal trainers that don’t change their approach will be – quite rightly – left behind.
“Will boutiques take market share from PTs? Yes, definitely, but will they trigger a significant decline in the demand for personal training? I don’t think so”
A quality PT will provide tailored exercise programmes, one-to-one coaching and support and will work on behaviour change to instill intrinsic motivation and increase adherence. They will also offer nutrition advice.
As great as a 45-minute indoor cycling class may be, can it provide all of the above? Can two, three or four classes a week do that? Even with eucalyptus-infused towels on offer? (I jest).
Granted 1Rebel instructors are fantastic, and could offer individual advice, guidance and motivation outside classes, but then we start to blur the lines between roles and services.
Trainers are shifting towards offering more experiences themselves. For example, the popularity of small group training classes is increasing as fitness professionals become more aware of the power of building a tribe mentality among their clients.
Will boutiques take market share from PTs? Yes, definitely, in the same way that online fitness media and conventional gym classes do.
But will they trigger a significant decline in the demand for personal training?
I don’t think so – it’s not that PTs are at risk, it’s more that the nature of the service will be redefined as the market evolves, driving a jump in professionalism, quality and skill that can only benefit the whole industry.
James Balfour said he believed the demand for personal training will decline as the boutique market grows
IMAGE COURTESY OF 1REBEL