SELECTED
ISSUE
|
|
Leisure Management - Product Innovation
Sport-kit
|
|
Product Innovation
|
Lauren Heath-Jones takes a look at the latest technology and innovation currently making waves across the world of sport
Lauren Heath-Jones, Leisure Media
|
|
|
Kevin Roberts of CricHQ announces collaboration with My Action Replay |
|
CricHQ, the world’s largest digital platform for cricket organisations, will integrate My Action Replay video capture technology into its digital platform.
The integration will enable cricket teams to stream matches with live match data and share highlight reels and action replays using CricHQ. Users will also be able to search for and review video coverage of individual players.
The platform will also allow cricket organisations to deliver a viewing experience similar to that of professional cricket clubs. This new feature intends to meet increasing demand from cricket organisations for video capture, recording and live-streaming of recreational cricket matches.
CricHQ chair Kevin Roberts said: “CricHQ will integrate with My Action Replay so it can be indexed, which means that players and fans can watch the footage they want, when they want it, and on any device. Live streaming will have contextual infographics such as scores and data more extensive than what is currently provided on TV.”
Barnaby Kent, founder of My Action Replay, said: “Combining video, scoring and match data in real-time means that the viewing experience for cricket fans will be so much better.”
Sport-kit keyword : CRICHQ
|
|
The platform will allow the delivery of a viewing experience similar to that of pro-cricket clubs |
|
|
|
Gareth Roberts of Warwickshire CCC says Masuri will supply club with new OS2 helmet |
|
Masuri will become the official helmet supplier for Warwickshire County Cricket Club (CCC) after signing a four year deal. Masuri will supply its latest line of Original Series MK2 helmets in navy and yellow to the Warwickshire and Birmingham Bears clubs respectively.
The Original Series MK2, which launched earlier this year, is a traditional cloth-covered helmet featuring a titanium grille. It is designed to be lightweight and comfortable to wear while still offering a high level of protection. The helmet offers single-shell protection and is lined with soft cell foam designed to contour to the wearer’s head, ensuring a snug fit, without the need for an adjustor.
Gareth Roberts, commercial director at Warwickshire CCC, said: “Working with Masuri ensures that we provide our players with one of the safest and most comfortable helmets that’s available in the game.”
Masuri will also be supplying Warwickshire CCC with its ‘high-performance’ Vision Series helmet.
Both helmets are available at Warwickshire CCC’s Edgbaston shop as a retail line, and clubs can personalise the helmets with their own club logo.
Sport-kit keyword : MASURI
|
|
The Original Series MK2 model features a cloth-covered helmet with a titanium grille |
|
|
|
Amna Al Haddad thrilled by Nike’s launch of Pro Hijab for Muslim athletes |
|
The Nike Pro-Hijab has been in development for the past year and is due to be released in early 2018.
The pull on hijab is made from a single layer of Nike’s power mesh and features adjustable elastic binding that allows the wearer to adapt the hijab to her requirements and sport. It also has a long back to prevent it from coming untucked.
Nike consulted with Amna Al Haddad, an Olympic qualifying weightlifter from the UAE, and other Muslim pro-athletes, including figure skater Zahra Lari, to ensure that the hijab achieved a high level of performance while still meeting cultural requirements.
Al Haddad said of the hijab: “It’s revolutionary and will change the face of sport for Muslim women who cover. It’s going to inspire girls worldwide to follow their passion for sports without feeling limited.”
Previously the lack of sport-appropriate clothing available for hijab-wearing Muslim women has meant that Muslim athletes have had to compete in traditional cotton hijabs, which have the potential to impede performance and retain water, so will get wet and stay wet as the athlete sweats.
To combat this, Nike’s power mesh fabric wicks away moisture and keeps the wearer dry.
Sport-kit keyword: NIKE
|
|
Nike consulted with many Muslim athletes, including pro figure skater Zahra Lari |
|
|
|
Paul Morris of Technogym on new smart trainer for cyclists |
|
Technogym has released a new training solution set to transform outdoor cycling. MyCycling combines a hi-tech smart trainer with an app to develop personalised training. It also features Technogym Neuromuscular Training (TNT), a unique training system designed to increase neuromuscular and metabolic functions in order to improve outdoor cycling performance.
Technogym’s Medical and Scientific Research Centre collaborated with physiologists, coaches, athletes and trainers to create the TNT system.
The smart trainer provides stability during training and has an electro-mechanical brake with precision control, a torque sensor to measure power with a precision tolerance of +/- 1 per cent and optical sensors to analyse thrust.
MyCycling’s companion app connects to the smart trainer via Bluetooth, with users placing their smartphones on the handlebar support to start training.
The MyCycling app features personalised programmes, consisting of 40-70 minute training sessions. Users undertake two preliminary indoor tests to determine anaerobic power. The results are used to create an 18 week personalised training plan.
Paul Morris, consumer sales and marketing director at Technogym, said: “We wanted to make a solution to help cyclists and turbo trainer users take their performance to the next level through personalised programmes and intuitive feedback.”
Sport-kit keyword: TECHNOGYM
"We wanted to make a solution to help cyclists to take their performance to the next level"
|
|
MyCycling combines a high-tech smart trainer with an app for personalised training |
|
|
|
Originally published in Sports Management May Jun 2017 issue 131
|
|
|
|