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Leisure Management - IDEATTACK
Promotional feature
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| IDEATTACK
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Destination park designer IDEATTACK has built a reputation creating story-led, cultural themed experiences in China.
We look at three projects, in Shandong, Hainan and Ningxia
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Jinan Adventure Theme Park
LOCATION: Jinan City, Shandong Province, China
BUDGET: $135m
AREA: 100 acres (40 hectares)
CLIENT: China Resources
DESCRIPTION OF PROJECT:
Jinan Adventure Theme Park is where the magic of storytelling happens everyday. Stories are constantly created by a unique device in the centre of the park, the Storymaking Machine. This peculiar machine works around the clock producing stories that guests can enjoy through immersive environments and exciting rides and attractions. The park, which is scheduled to open in July 2017, features four original thematic lands, each representing a storytelling genre:
Lost World – adventure stories of lost civilisations, exotic animals and wild jungles; Fairytale Valley - fairytale stories about magic kingdoms and their inhabitants; Cosmic City - science-fiction stories about space adventures and distant planets; Frozen Kingdom – mystic snow-covered mountains and icy worlds.
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Main Street at Jinan Adventure Theme Park, masterplanned and designed by IDEATTACK |
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| Concept for the Lost World zone at
Jinan Adventure Theme Park |
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SeaWorld Adventure Park
LOCATION: an artificial archipelago off the north coast of Hainan Province, China
BUDGET: $240m
AREA: 32 acres (13 hectares)
CLIENT: Evergrande Group
DESCRIPTION OF PROJECT:
SeaWorld Adventure Park is conceived as highly immersive, entertaining and experiential destination, not as typical animal exhibit-based ocean park. The project features four distinct zones: Boardwalk zone, Polar World zone, Deep Sea Fantasy zone and Tropical World zone, combining high-end themed environments with rides, a lifestyle centre with original dining and retail offering, a vacation leisure park and an educational, interactive animal exhibit complex.
Each zone features a diverse and original set of attractions, ranging from animal enclosures with interactive information displays, virtual animal displays, live animal show stadiums, motion-based rides with multimedia technology, interactive science pavilions, aquariums, special effects shows, edutainment halls, to numerous smaller attractions enriching the visitor experience including event areas for weddings and parties.
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IDEATTACK introduces the storytelling elements of a theme park to the oceanarium concept at SeaWorld Adventure Park in Hainan, China |
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| IDEATTACK introduces the storytelling elements of a theme park to the oceanarium concept at SeaWorld Adventure Park in Hainan, China |
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Eontime World
LOCATION: Yinchuan City, Ningxia Hui Autonomous Region, China
BUDGET: $100m
AREA/SIZE: 50,000sqm (540,000sq ft)
CLIENT: Eontime
DESCRIPTION OF PROJECT:
The theme of the Eontime World, an indoor theme park that’s part of larger mixed-use development, draws inspiration from the cultural and natural background of its location. The inspiration comes from the notion that water brought life to the desert and as a result, a beautiful, glowing “Oasis City” appeared in the area. The project is envisioned as the main family entertainment destination in the city of Yinchuan, an ultimate fantasy place and dreamlike twist on the setting of Yinchuan City. Eontime World is a fantasy dream world consisting of three realms. Once visitors pass through the exterior entrance to the building, they find themselves in front of the guarded Magic Gate. The world behind the Magic Gate represents a romanticised city which is themed on the Silk Road, Xi Xia Kingdom and local legends, and myths. The park is divided into three zones: City and Palace, Oasis and Water, Desert and Sky.
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A rendering illustrates Eontime World indoor theme park |
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| Originally published in Attractions Management 2016 issue 4
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