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Leisure Management - Tour de Force
Audioguides & Apps
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Tour de Force
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In our latest apps and audioguides round-up, an inventive mobile experience scores points at the Hunger Games exhibition and Google Glass brings a Velázquez retrospective into focus
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The Hunger Games PHOTO: LIONSGATE
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Mobile Experience
The Hunger Games: The Exhibition Location: Discovery Times Square, New York Design: Acoustiguide
The Hunger Games: The Exhibition opened in July in New York’s Discovery Times Square, and Acoustiguide helped bring the attraction to life with an integrated mobile experience.
Acoustiguide worked with Lionsgate and partners Imagine Exhibitions and Thinkwell Group.
The mobile experience is designed to immerse visitors in Panem, the world of the Hunger Games movies. (The fourth and final instalment, Mockingjay Part 2, opens on 20 November.)
Acoustiguide wrote and produced the audio content and designed and developed the mobile experience for the exhibition. When users access the app, they follow heroine Katniss Everdeen on a journey packed with multimedia features designed to enhance the experience. Users can customise and share their journey, photos and “achievement badges” on social media. Features and hidden content include deleted movie scenes, interactives, AR and location-aware beacon technology.
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PHOTO: STARPIX |
Stars of the film franchise Jennifer Lawrence and Josh Hutcherson enjoy The Hunger Games: The Exhibition in New York |
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PHOTO: STARPIX |
The mobile experience brings added layers to the exhibition, designed to immerse visitors in Panem, the Hunger Games’ world |
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PHOTO: STARPIX |
The mobile experience brings added layers to the exhibition, designed to immerse visitors in Panem, the Hunger Games’ world |
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PHOTO: STARPIX |
The mobile experience brings added layers to the exhibition, designed to immerse visitors in Panem, the Hunger Games’ world |
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Google Glass
Velázquez Location: Grand Palais, Paris Design: Acoustiguide
A recent Diego Velázquez exhibition at the Grand Palais in Paris, France, has been exploring the use of Google Glass as a museum guide.
Visitors were able to discover the works of the Spanish painter through a range of audiovisual and multimedia add-ons available via Google Glass. Those included video, music, images and special commentaries.
Acoustiguide especially worked on creating a fluid and uninterrupted viewing experience for the visitor, ensuring looking from the Google Glass screen to the artwork was as seamless as possible. The software developer was GuidiGo.
“A major advantage of the glasses is that you can look at the painting and simultaneously view or listen to audiovisual content, without this hindering viewing the picture,” says Agnès Alfandari, Acoustiguide’s vice president of digital strategy. “The glasses are simple to use and so light you forget you’re wearing them, which enables you to concentrate on the artwork while you are shown its most interesting details.”
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Acoustiguide created a fluid viewing journey from Glass screen to artwork |
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Audioguide
Tchaikovsky and Peace Location: Museum of P Tchaikovsky and Moscow, Moscow Design: Dataton
In the year of composer Pyotr Ilyich Tchaikovsky’s 175th birthday, Dataton PICKUP audioguides created a musical soundtrack to complement a Moscow exhibition. Tchaikovsky and Peace – at the Museum of P Tchaikovsky and Moscow in Moscow, Russia – presents over 500 artefacts put together thanks to loans from other institutions. Each room features a themed soundtrack with personalised sound from Dataton PICKUP, supplied by Russian AV solutions partner INTmedia.
The audio tour brings together a selection of material from the museum’s rich biographical and musicological libraries, combining music and narration to create a unique immersive atmosphere for visitors. Visitors can move freely around the exhibition, triggering soundtracks by pointing and clicking at discreet microtags, or transponders, mounted in each room. The audio tour is available in both English and Russian.
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Dataton’s Tchaikovsky audio tour combines music and narration |
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Audioguides
Panorama Mesdag Location: Panorama Mesdag, The Hague Design: Guide ID
Panorama Mesdag is a cyclindrical painting housed in a purpose-built museum of the same name. The museum, in The Hague, the Netherlands, in June started using Guide ID’s Podcatcher platform and new audio tour, which teaches visitors about Hendrik Willem Mesdag’s unique work. The tour is available in 20 languages.
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Guide ID’s Podcatcher platform and new audio tour |
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