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SELECTED ISSUE
Spa Business
2015 issue 2

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Leisure Management - Functionality focus – part 2

Spa software

Functionality focus – part 2


Every spa software solution has its own traits, quirks and advantages. We asked a number of CEOs to pick out what they consider to be their system’s top module

Jason Holland, Leisure Media
Customers will be automatically notified when slots they want are available gpointstudio/shutterstock.com



Damien Tamisier Chief Executive Officer Dimmbizz & xPlanOnline.com

 

Damien Tamisier
 

What’s your top module for spas?
Our new automatic yielding module is one of the most important aspects of xPlan and will set a new trend in the spa industry.

How does it make life easier for spas?
It will enable spas to emulate the complex fluctuating pricing structures in the flight and lodging industry – a sales technique which I think the spa industry will embrace to boost their revenues. Imagine that you can win a minimum of one dollar on average per treatment or activity, only by using an automatic yielding system. Multiply it with your number of activities and you have a profit.

What are the key features?
Spas start by analysing their KPIs, then they can configure their business rules and xPlan will do the rest seamlessly. The rules will be applicable to any channel – walk-ins, online bookings, mobile users or even external distribution.

How do spas use it?
After using it a while, they’ll notice a new trend in their business: guests switching from last-minute to early bookers, which brings three major improvements. First, by educating guests to book earlier, xPlan is able to optimise resource planning and spas are able to manage risks better. Second, by working on yield management, xPlan is able to increase average revenues. The third improvement is that even ‘super-last-minutes’ will be manageable.

Spa-kit.net keyword: Dimmbizz


" xPlan’s automatic yielding module will enable spas to emulate complex, fluctuating pricing structures "



Malcolm Rennie Managing Director Concept Software

 

Malcolm Rennie
 

What is your top spa module?
Concept Business Intelligence (BI) is a dynamic analytical tool aimed at providing customers with a simple but effective method of extracting valuable information contained in the core Concept applications for business analysis.

How does it make life easier for spas?
It has functions to extract, transform and load data from one or several combined sources. Users quickly find the information they seek and have the ability to distribute it with colleagues via integrated reporting capabilities, printing, or full integration with Microsoft Office. Thanks to its graphical and colour coded interface, Concept BI has simple operational procedures and is easy to learn.

What are the key features?
It’s available on iOS or Android platforms and spas can create or design benchmarks or KPIs that fit their operational needs.

How do spas use it?
The Pickup Analysis KPI is increasingly important and enables forecasting and analysis of potential revenue. Also, comparative analysis means users can now easily compare and interact with multiple different views or selection states of the data. This makes it easier to spot business trends or differences, and gain insights into patterns of use, opportunities and threats and relative performance.

Spa-kit.net keywords: Concept Software


"It makes it easier to spot business trends or differences, and gain insights into patterns of use"



AJ Toor Chief Executive Officer Gappt

 

AJ Toor
 

What is your top spa module?
Our SmartGaps technology uses a ‘suggest’ not ‘search’ ethos to fill white space at short notice. It scans a spa’s booking system for empty space, matches this with the most popular services that can be performed in those slots and displays them on clients’ websites and customers’ phones so that they are immediately visible.

In addition to this, clients can ‘tune in’ to specific time slots or types of treatment and be automatically notified when something becomes available.

How does it make life easier for spas?
It brings an entirely new approach to filling last-minute slots as it surfaces appointments that customers want right up to the shop window rather than having them hidden. As a result, it enables spas to automatically drive demand to specific availability in the diary, without having to discount or expose their full diary, and without spamming.

What are the key module features?
It’s integrated with the existing booking system so there’s no extra work for front of house, it just runs in the background. It’s also delivered under the spa’s brand via their website and customers’ mobiles, enabling clients to build their own audience and not rely on third-party services.

Spa-kit.net keyword: Gappt


" SmartGaps technology brings an entirely
new approach to filling last-minute slots "




Thomas Roessler Managing director The Assistant Company (TAC)

 

Thomas Roessler
 

What is your top spa module?
Reservation Assistant’s new Promotion module, launched in January 2015, allows a spa director to manage different promotional tools. These tools promote services through various marketing channels and, in turn, result in a higher online booking rate. We see this as a simple yet efficient way of generating revenue and filling gaps in the spa diary.

How does it make life easier for spas?
Creating simple awareness is one of the largest challenges faced in spas. As software progresses, so does the demand for an easy solution to reach new and existing customers. Different promotional items can be easily implemented in the module to create unique buying opportunities. Something as simple as an in-house marketing technique, such as digital signage, can dramatically increase last-minute reservations

What are the key features of the module and how do spas use it?
The spa can start channelling individual promotions to all new and frequent guests online, over Facebook via an app and/or IPTV. The newest promotional tool, Promo Codes, is normally used in combination with either a service or product and encourages previous guests to revisit the spa. Lastly, our Hot Deals promotional tool allows promotion of specified discounted services within a last-minute time frame.

Spa-kit.net keyword: TAC


"The new Promotion module is a simple yet efficient way of generating revenue and filling utilisation gaps "


Originally published in Spa Business 2015 issue 2

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