I was interested to read your recent news story about the ‘On Your Feet Britain’ campaign, which aims to get sedentary office workers up from their desks. We recognise that, while only about 13 per cent of the population are members of gyms, almost everyone can benefit from being more active.
Working in partnership with Dr Mike Loosemore, head of sport and exercise medicine at University College Hospital, we’re offering local companies a programme to encourage low-level day-to-day activity. As Dr Loosemore says, it’s about changing the culture of the workplace so people move around just that little bit more. Even just standing up can make a big difference to calories burned and how alert, creative and productive you are.
The Active Movement programme is a behaviour change concept that encourages individuals, departments or companies to enjoy the programme collectively. We contact all participants every week, as well as offering face-to-face clinics with Dr Loosemore, plus newsletters, articles and videos. Every business is different, so each programme is bespoke to the organisation, and we work alongside HR departments to set tailored criteria for reviewing the programme.
If some participants want to go further and join a gym, we’ve created an Active Movement membership with low intensity introductory programming, and free follow-up sessions and support.