Preparations for the inaugural Visitor Attraction Expo (VAE) are in full swing, with ExCel London ready to host an entirely new event for those involved in the UK attractions market.
From 13 to 15 January 2015, VAE opens its doors to visitors representing leisure parks, zoos and piers, as well as an incredible variety of static attractions.
VAE is presented by BALPPA in association with EAG International. The free-admission show is open to the entire leisure industry.
What is VAE?
EAG International chairman Martin Burlin welcomed VAE, saying: “The Visitor Attraction Expo will give the leisure park, piers, zoos and static attractions sector an annual event which it can call its own, right here in the UK. We’re experiencing increased crossover between the amusements and attractions sectors, so this move is reflecting what’s happening in the market. There’s strong interest from potential exhibitors and EAG’s 5,000-plus visitors will help in delivering a robust start for this exciting new event.”
VAE takes place alongside EAG International, an established gathering for the European amusements and coin-op industries. EAG International is already a firm favourite with many from the attractions industry, who come to view the latest innovations from the amusements sector. Visitors can access both shows with a single badge.
EAG International 2014 attracted 5,460 visitors, with 70 per cent from the UK. Overseas visitors travelled from 63 countries, including Italy, France, Belgium, Spain, Poland, Greece and Germany.
VAE is initially focusing on the UK market, with a European outreach. As with any new venture, the opportunity exists to get back to basics so that the event can naturally evolve to meet the precise needs of visitors, exhibitors and other stakeholders.
BALPPA chief executive Paul Kelly explains: “The Visitor Attraction Expo will exist to support our members, trade suppliers, operators of visitor attractions and the industry at large. Our role is to assist them in their business ventures and every aspect of the show has been developed with this in mind.”
With its early January dates, VAE will provide the perfect opportunity for discussing the events of the previous year, reviewing the latest products on display, and planning purchasing and investment for the forthcoming season.
What will I see?
Visitors to VAE and EAG will be treated to an impressive line-up of products to thrill and entertain, plus the latest technology for optimising and securing revenue. Products from over 180 represented manufacturers include: 6D motion theatre, admission and crowd control systems, air hockey, amusement rides, AV systems, battery-powered cars, carpeting, cash-handling technology, change machines, cotton candy, cranes, dodgem cars, financial services, go-karts, inflatables, kiddie rides, laser games, licensed and generic plush, music programming, photo booths, pool, pushers, redemption and loyalty systems, shooting galleries, simulators, ticketing and couponing solutions, vending, video games and more.
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What can I learn at VAE?
VAE will shortly announce an extensive program of seminars and master classes conducted by leading industry professionals. Organised by BALPPA, the sessions will focus on highly topical issues
Who will I see?
From the start, VAE has been designed with networking in mind. Expect to see operators, buyers, sellers, key influencers, educators, trade associations, lobbyists, regulators and special interest groups.
On the first evening, the networking focus is the First Night Party, with more than 1,000 exhibitors and visitors gathering to enjoy great food, drink and entertainment at ExCel’s Fox Bar.
How do I get to VAE?
London’s ExCel is world class, having won many awards for the breadth and high standard of its facilities and ease of access by road, rail, air and even cable car. Visit the VAE website for useful links, maps and advice on getting to ExCel.
How do I get a good hotel deal?
ExCel has 2,300 hotel rooms within walking distance, last-minute bookings inevitably come at a high premium so booking early is advisable.
The historical areas of Greenwich or Tower Hill are interesting alternatives for those who wish to stay off-site. Greenwich, with its rich nautical history, is a short river bus trip or cable car ride away, whilst travel from Tower Gateway to ExCel on the DLR takes around 17 minutes.
VAE has teamed up with exhibition accommodation specialists Event Express, who have negotiated the best possible rates for VAE attendees. Event Express can be contacted via the VAE website.
How do I register for VAE?
Register for your free ticket to VAE on the VAE website. With early registration, badges will be mailed to you, and you’ll be kept up to date with show, event and exhibitor news. Register now and give your business a great start to 2015!
