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Leisure Management - Grand Tours
Audioguides & Apps
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Grand Tours
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In our latest apps and audioguides round-up an interactive tour around an artist’s home adds a deeper level to the visitor experience
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Frida Kahlo Tour
Location: Museo Frida Kahlo Design: Antenna International
Increasing dwell time and boosting visitor engagement at the home of Mexican artist Frida Kahlo were the primary reasons for Museo Frida Kahlo launcing its first handheld interactive audiovisual digital guide. The guide takes visitors around the home and grounds of the cultural icon, located in Casa Azul, Coyoacan, Mexico.
The hour-long tour, in Spanish or English, describes the collection of different artefacts throughout her home and garden The museum particularly wanted people to spend more time in the outdoor space enjoying the sculptures.
“The museum wanted an audio tour that would be authentic in their eyes. They are very protective of Frida and didn’t want the story to be over-dramatised,” says Blaire Moskowitz, Antenna International’s marketing manager, Americas. “They wanted to highlight the fact that the home was the centre of her creative universe.” Visitors can click on images of artefacts and learn their significance, while constantly hearing commentary by the artist herself. During the guide’s development, Antenna had unlimited access to Kahlo’s letters, diaries, poetry, notes and memos.
Two games are also included. In the first, players are sent on a scavenger hunt to discover treasures hidden throughout the grounds by Frida’s naughty monkey. In the second, players make music with virtual conch shells, inspired by the shells which decorate the terraces at Casa Azul.
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Frida Kahlo spent most of her life at Casa Azul, which became a museum in 1958 |
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Kenwood House Tour for Visually Impaired and Deaf
Location: Kenwood House Design: Acoustiguides
English Heritage has launched a free app, via Android and iOS, to open up the experience of Kenwood House to visually impaired and deaf visitors. Using the Acoustiguide mobile platform, the British sign language app plays video of interpreters signing the commentaries. Each tour is subtitled. “English Heritage chose an app because it was the best tool to reach all visitors, since the house doesn’t have a main reception area, just floating volunteers in the welcome area,” says Sarah Mallett, Acoustiguides’ head of digital media sales and marketing, UK and Europe.
The tour of the Hampstead Heath, London, attraction is led by a narrator and includes insights from a number of different specialists. Each segment has a voice prompt that tells the visitor which commentary they are about to listen to.
The app presents Kenwood House through four different themes and includes a variety of visuals and maps.
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Kenwood House Tour for Visually Impaired and Deaf |
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Shakespeare’s Globe Exhibition Tour
Location: Shakespeare’s Globe Design: Acoustiguides
Apps and audioguides provide an effective way of enhancing the vistor experience and help people from a multitude of nationalities. This summer, Shakespeare’s Globe Exhibition in London added Mandarin and Russian to the six languages that it already has on offer on its Opus Click multimedia guide.
The 60-minute multimedia tour, written by Acoustiguide’s creative team, gives an engaging account of the Globe’s history, from its construction in the 16th century to its accidental burning down in 1613 and rebuilding in the 20th century.
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Back in Time: History and Royalty Tour
Location: De Nieuwe Kerk Design: Guide ID
Famous Dutch heritage site De Nieuwe Kerk in Amsterdam has opened its annual installation Back in Time: History and Royalty, which features a multimedia tour via the Podcatcher from Guide ID.
The tour allows the visitor to choose his or her own path through the exhibition as they navigate 600 years of history, medieval mysteries and royal traditions. A children’s trail and quiz provide another element to a family-oriented experience.
Manager of commercial business Heleen van Ketwich Verschuur says as well as being a flexible, user-friendly and easy-to-update guide, the Podcatcher is also effective for research and evaluation.
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Back in Time: History and Royalty Tour |
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Houses of Parliament Family Tour
Location: Houses of Parliament Design: Antenna International
Historic and cultural sites can be less exciting for young visitors than they are for their parents, but not if illustrious histories are brought to life with guides designed specifically with them in mind.
London’s Houses of Parliament has created a version of its audio tour especially for families. The tour includes engaging commentary delivered in the style of a live news broadcast, with time-travelling reporters delivering stories associated with the historic building, from places like the Royal Gallery, Members’ Lobby and Queen’s Robing Room.
The tours are available in a range of languages, including Mandarin and Russian. Amy Pitts, head of visitor and retail services, says visitors are being offered a wider choice than ever before. “We are confident this summer’s tours will appeal to new audiences and encourage previous visitors to come back and see what we now have to offer,” she says.
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Houses of Parliament Family Tour |
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