Club Elyspa in Sidi Bou Said, Tunisia, has opened its doors.
The site is regarded as the most exclusive wellness spa in North Africa and is owned by the Tunisian royal family.
The clientele at the 1,395sq m club reads like a who's who of Tunisian high society, including politicians and music stars.
No official figures are available but industry insiders estimate that the building, constructed using only high quality marble, cost around €12m (£10m, US$16m) to develop.
The club offers a complete wellness solution comprising spa, fitness and a medical offering, including physiotherapy.
Facilities include a gym equipped with two milon circuits - a strength circuit and a strength endurance circuit - as well as milon's cardio range.
There's also a hammam, relaxation areas and a health food restaurant, plus a hydrotherapy pool with massage jets, contra-current walks, hydro-bikes and a sauna area.
Fued Demni, milon sales manager for North Africa, said: "The North African fitness industry is experiencing an unprecedented boom, and this project is an important entry into the African market for us."