23 Feb 2019 World leisure: news, training & property
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Spa Business
2017 issue 1

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Leisure Management - Riceforce

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RICE FORCE is set to unveil its first full treatment menu for spas. Nao Kikushima explains

Kikushima says the new treatments will start and end with exclusive Japanese rituals
The new range includes two body treatments, three facials and six enhancements

Rice Force is set to make further inroads into the spa market in 2017 with the launch of its new aromatic oils and treatment protocols.

“In March, Rice Force will launch its first full treatment menu for spas. Until now we’ve only offered facial treatments,’ says Nao Kikushima, senior manager of international affairs.

With a base of 100 per cent Japanese rice bran oil, the four new treatment oils are Qi, Ryu, Sei and Ku (fragrance-free). Qi (energy) offers a blend of cypress, cedar and hiba, which Kikushima says imparts “a woody, uplifting fragrance evocative of Japanese temples.”

Ryu (for muscles) contains refreshing Japanese mint and citrus, which are ideal for a sports or restorative massage, while Sei (relaxation) contains the Japanese citrus fruit yuzu and neroli, and is suitable for a wide range of massage applications.

Rice Force’s new spa menu will offer three facials, two body treatments and six enhancements. Kikushima says all treatments will start with a 5-minute ritual of a sake foot bath and end with a closing ritual.

The Anti Aging Facial is a deeply moisturising treatment using Rice Force’s Rice Power® Extract No. 11, which has been certified by the Japanese government for its unique moisture retention properties.

The second is the Customized Facial using a prescriptive approach to Rice Force products, and finally the RICE FORCE Lifting Massage facial offers visible anti-ageing benefits.

For the body, there is a RICE FORCE Massage using any of the new oils, and an exfoliation treatment using the brand’s special rice green tea powder.

Finally, the six new enhancements are: Exclusive Eye; Premium Perfect (a rejuvenating face mask); Lip Smoother; Hand and Arm Ritual; Deep Conditioning Ritual (for the hair); and a Green Tea Herbal Steam.

All Rice Force products contain the patented Rice Power® Extract – a natural ingredient high in amino acids produced by the fermentation process – developed by the Yushin sake brewery in Kagawa, Japan.

With its expanded spa treatment menu in 2017, Kikushima says Rice Force will be further spreading its own style of Omotenashi – a traditional and exclusive Japanese approach to hospitality – to make spa clients feel extra special while also delivering visible results.

Originally published in Spa Business 2017 issue 1

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