20 Nov 2018 World leisure: news, training & property
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Leisure Management
2016 Review

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Leisure Management - Jason Torrance

People profile

Jason Torrance

Policy director, Sustrans

Jason Torrance, policy director at Sustrans, says sport is linked to transport planning
Sustrans wants to partner with sports clubs and councils to make safe cycling available to all
Sustrans wants to partner with sports clubs and councils to make safe cycling available to all

We’ve worked really hard over the past six years to ensure cycling and walking are a priority for the government,” says Jason Torrance, policy director at transport charity Sustrans. “The introduction of a walking and cycling investment strategy (WCIS) last year is an example of what our work can achieve.”

The inclusion of the WCIS means the secretary of state for transport is now required by law to set out a strategy for cycling infrastructure. More importantly, it also requires the government to provide funding to meet the plans.

This was a significant win for Sustrans, which lobbies – and partners with – governments, councils and businesses to encourage active transport.

“There’s now a legal obligation for government to set targets and investment for cycling and walking,” Torrance says. “It’s a historic opportunity to guarantee the long-term funding that will extend travel choice, help ease congestion and improve our health and also improve the environment.”

Despite the breakthrough, however, there’s still a long way to go, Torrance adds: “Physical activity still takes a back seat in government planning. The broad commitments aren’t backed up by investment, which means there are limited plans to actually improve opportunities for people to get more active.”

According to government figures, investment in cycling in England outside London stands at £1.40 per person per year, while the Get Britain Cycling report, from the All Party Parliamentary Cycling Group, recommends an investment of £10 per person per year.

“Words are one thing – action and investment to make those actions happen are a different thing entirely,” Torrance adds. “Between 2015 and 2016 alone, we’ve seen investment in cycling, walking and public transport being reduced by about a third.”

The government’s stance might change if it trawled through the abundance of research on the benefits of active transport to public health and the Treasury.

These include a study by the University of East Anglia (UEA), which looked at 18 years of data on 18,000 commuters aged between 18 and 64 in the UK. The research shows that people who stopped driving and started walking or cycling to work benefited from improved wellbeing. In particular, active commuters felt better able to concentrate and were less under strain than if they travelled by car.

UEA’s lead researcher Adam Martin said: “We found that switching from the car to walking, cycling or public transport is associated with an average reduction of 0.32 BMI, which equates to a difference of about 1 kg for the average person.

“This might sound like a relatively small proportion of their total weight, but we also found that the longer the commute, the stronger the association. For those with a commute of more than 30 minutes, there was an average reduction of 2.25 BMI units, or around 7 kg (over one stone) for the average person.”

As well as improving public health, a focus on active transport would also improve finances. A report in The Lancet – entitled Effects of increasing active travel in urban England and Wales on costs to the NHS – calculated that £17bn could be saved by an increase in cycling and walking over a 20-year period.

“This and many other studies are part of a strong evidence base on the economic benefits an increase in physical activity would deliver,” Torrance says.

According to Torrance, there are synergies between the sports sector and Sustrans. The charity works alongside activity providers and has partnered with the Designed to Move (DTM) initiative. This scheme brings together public, private, and civil sector organisations who are dedicated to ending the growing epidemic of physical inactivity.

“One of the things we did with the DTM initiative was set up a physical activity commission in 2014,” Torrance says. “We partnered with Nike, the Lawn Tennis Association, the English Premier League and British Heart Foundation to bring together experts, to ask questions and make recommendations as to how the health of the nation could be improved.”

Torrance is keen to see sports clubs use their expertise in getting people active by extending their reach outside the pitches, pools and sports halls. He highlights bike buddy schemes, cycle to work schemes, pool bike loans and walking meetings as ways to make customers and staff more active outside the facilities they manage. And Sustrans is there to help with any advice, he adds.

“The key synergy between Sustrans and sport is enabling physical activity,” he says. “We have common cause to improve lifestyles. I’d encourage everyone to get involved by becoming advocates for active transport.”

Reference: Does active commuting improve psychological wellbeing? Evidence from the British Household Survey: www.leisuremedia.com/sustrans/

Attitudes towards cycling in the UK

73% Believe things would be better if people in general rode bikes more

67% Think that more people riding bikes would make their environment a better place to live and work

61% Agree that things would be better if friends and family rode bikes more

Originally published in Leisure Management 2016 issue 1

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