19 Jul 2019 World leisure: news, training & property
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Health Club Management
2015 issue 6

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Leisure Management - Premier Software

Promotional feature

Premier Software

Operations Manager Leonie Wileman explains how the CORE by Premier software solution meets the growing needs of your health and fitness business

CORE can help build profitability and manage daily operations

When was Premier Software established?
Since 1994, Premier Software has been the centre of the spa and leisure industry, providing professional solutions to independent and group establishments across the globe.

What is the mission of the company?
Our mission statement is: To create software people want to use and respond positively to our clients’ needs.

What are your key products?
Our flagship product, CORE by Premier gives a 360° view of your business, helping to build profitability and manage day-to-day operations. It covers all business areas from front desk to back office operations, including call centre and multi-location administration.

What are your most recent software innovations?
Premier is continuously striving to improve our products by listening to our clients changing needs. Premier’s quarterly software release saw some exciting development with new payment integration to Single Euro Payment Area (SEPA) for membership transactions outside the UK. Premier also enhanced its portfolio partnering with Gantner Technologies, to provide proximity access control for members and day guests.

What do you offer health clubs?
CORE by Premier is remarkably flexible. It provides health and leisure clubs with all the functionality and flexibility needed to run multiple membership schemes, increase membership numbers
and promote revenue growth. Operators can validate and track usage of their members upon entry, taking into consideration date of expiry, membership types and payments. Members can be issued with a card or their details can be entered manually. CORE integrates with access control enabling members to self swipe for fast track entry at reception, via a physical barrier or external locking device.

The members’ database allows you to analyse the profifle of an individual member and membership category. Retention and attrition ratings can also be monitored, along with memberships on hold and new member listings. CORE provides the ability to capitalise on captured client data, all enquiries can be tracked and personal correspondence can be generated for each type of enquiry, such as a membership or package information. Online membership and sign up also removes the need for paperwork and the signing of Direct Debits.

Why else should clients choose you?
CORE by Premier provides a complete solution for all leisure and spa requirements, from scheduling services and stock control to marketing. The flexible design and single database structure can be tailored to meet the requirements of a multi-site group or stand alone site. CORE offers a comprehensive online suite including web booking, online membership and registration. Our fully integrated mobile suite allows trainers to deliver first class services, booking clients for their next appointment away from reception.

What support do you offer?
Our dedicated UK based support team are vital to the ongoing relationship with our clients. They provide help and advice with the day-to-day operation of the software. If a ‘worst case scenario’ arises, our team are there to assist. The support service also includes regular updates of the software, ensuring your system always has the latest functionality available.

Tell us about your new premises. What will be on offer there?
We’ve recently moved to Cannock’s prestigious Heritage Park, and have doubled the size of our office space, meaning we can now offer a dedicated training facility for all of our clients. The large modern training area will allow Premier’s customers to leave their busy health club or spa to be trained on how to effectively use Premier Software.

What do you see as the key trends in the health, fitness and spa market and how is Premier meeting those developing needs?
From speaking with our clients, we are aware that the key trends in the health, fitness and spa market are improving the customer experience and ensuring value for money. Premier Software meets these developing needs by providing a flexible design and single database structure that can be tailored to meet the requirements of a multi-site group or stand alone location. Our bespoke package allows our clients to have a suite of online products that help to build profitability and manage day-to-day operations, providing the best service for their members.

Case Study

Spa Naturel Fitness

Spa Naturel Fitness, part of the Mercure Hotel group, offers a range of treatments from massages to manicures, leisure and gym memberships to suit all needs. Across their collection of health clubs and spas, they have created a space to escape the every day and find relaxation, helping their members to unwind, de-stress and feel totally refreshed.

Mercure Hotels chose CORE by Premier as it offered a single solution that could be rolled out across their multiple locations. This allows the staff to manage all of their memberships and day-today treatments in one place, as well as providing detailed reporting systems that allow for easy tracking of performance and finances. Being able to keep everything organised with specific policies allows the team at Spa Naturel Fitness to communicate and interact with customers clearly and effi ciently throughout their stay. “CORE is able to highlight specific areas that need developing – from tracking traffic to prompting a staff member about a customer’s birthday!” says Anthony Betteridge.

When asked how CORE has helped with member retention, Betteridge advocated that the system has allowed for an even greater personal connection with their use of the e-mail and SMS options direct from the software.

“Swift communication using multiple different areas of the software is extremely useful when identifying what a customer needs. We can create a letter en masse about events, recommended products for customers to use, and much more,” he says.

The system further enables Betteridge and his team to set targets and manage customers by providing reports that can be used repeatedly each day. From tracking new sales and cancellations, to treatments and revenue generated, Spa Naturel Fitness is able to analyse trends and set appropriate goals as a direct result of these reports. “We get everything we need from CORE,” he says.

Finally, when asked what aspect of the software they have found to work really well for their business, Betteridge explains that “CORE in itself is what works well for us – to identify any individual portion of CORE as better than the rest is a difficult task. It’s a well rounded tool that allows for a great many improvements within a business”.


Mercure Hotels were looking for a solution that could be rolled out across multiple sites

TEL +44 (0)1543 466580
WEB www.premiersoftware.co.uk

Originally published in Health Club Management 2015 issue 6

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