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20 Jul 2018
Merlin Magic Making brings Justice League down under with new opening at Madame Tussauds Sydney
Supplier: Holovis
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Guests interact with The Flash by running alongside him as fast as they can
Madame Tussauds Sydney has opened Justice League™ A Call for Heroes following its successful launch in Orlando, Florida last month.
The Justice League™ A Call for Heroes is a walkthrough attraction that puts guests at the centre of the action, by bringing the superheroes, including: Batman, Superman and Wonder Woman, to life through immersive projection mapping, enhanced audio, lighting effects and other SFX, including sound and wind.
The Sydney branch of the attraction features the new addition of The Flash, a DC superhero with superhuman speed. To unlock The Flash's immersive sequence, which features projection mapping, enhanced audio, and SFX, guests run as fast as they can alongside him to trigger his super speed.
The attraction was masterminded by Merlin Entertainment's creative division, Merlin Magic Making, in association with experience design firm Holovis, who created the AV, show lighting and interactive elements, and theming company Daniel's Wood Land.
"This level of interaction with the figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide," said Holovis creative director Peter Cliff.
"To ensure that the characters and the guests are still the star of the show, we've used invisible technologies to facilitate this experience, with guests carrying out the motion-based tasks entirely naturally, then being amazed by the immersive scenes that might engulf them," Cliff added.
Mark Connolly, general manager of Madame Tussauds Sydney, said: "At Madame Tussauds Sydney we are all about famous fun and making guests the star of the show. Following on from the successful launch of the MTV Music and Fashion Week experiences last year, Justice League™ A Call for Heroes. Is the latest stage in the redevelopment of Madame Tussauds into an immersive and interactive experience, placing our guests into the centre of iconic scenes and experiences."
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Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.
Web:
www.holovis.com
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12 Apr 2024
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
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