World Leisure Jobs - Holovis: Holovis puts riders at the heart of the Wicker Man with immersive storytelling
16 Oct 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

26 Mar 2018

Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Supplier: Holovis
More Holovis details


Holovis puts riders at the heart of the Wicker Man with immersive storytelling

Holovis has been involved with the project since its inception more than two years ago
photo: Alton Towers

Following its public opening last week, Peter Cliff from Holovis has revealed details of the company's involvement on the new Wicker Man coaster at Alton Towers.

Cliff, creative director at Holovis, said the ride combines storytelling with new technologies to create powerful, guest-led experiences that in turn create long lasting memories that has guests making return visits to the park.

"With new coaster experiences we can do things that have never been done before, and, ultimately, it comes down to the fact that storytelling and immersion is what keeps people returning to the park, because they connect with emotional experiences," said Cliff speaking to Attractions Management.

"We've tried to create something that's very visceral, very kinetic but at the same time really captures people's imaginations. That’s what story and immersion can do when done well," he added.

The immersive experience design firm has been involved with the project since its inception more than two years ago, and was responsible for all of the ride's storytelling elements, including the queue line and preshow.

To create the preshow Holovis worked closely with Merlin Magic Making (MMM) to develop the concept and script. The company then used projection mapping to create an elaborate projection of the disembodied face of the Wicker Man, 'choosing' his next victims.

Both the preshow and queue line are designed to extend the narrative of the ride and build anticipation by immersing riders in the terrifying story of the Wicker Man as soon as they set foot on the attraction.

"We've extended the narrative. With all the show elements we've actually got four or five minutes of storytelling that builds up to the finale of the ride," said Cliff.

"Immersive pre and post show scenes have now become a staple of the traditional rollercoaster experience, extending the thrill of the ride from just a few minutes to something that guests will remember."

In addition, Holovis worked alongside the attraction engineers to integrate the AV, digital, show and media set ups throughout the ride, and programmed all the SFX, including the pyrotechnics.

Inspired by local legend and pagan rituals, Wicker Man is the first ride, according to Merlin, that combines fire and wood. It was created by Great Coasters International and cost £16m (US$21.6m, €18m) to develop. It is the first wooden coaster to open in the UK in more than 20 years.



Supplier: Holovis
Lutterworth Leicestershire UK
Holovis is a world leader in sensory experience design in the Entertainment, Industrial, Retail, Military and Retail Brand sectors. Specialising in creating immersive, experiential solutions Holovis can design, build, install and support the most complex and demanding requirements where world class solutions are required.

Web: www.holovis.com
More Holovis details

Product news
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy   16 Oct 2018

Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy

Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work of the late Zaha Hadid.

Vortex chosen for new Circle resort in Dominican Republic   15 Oct 2018

Vortex chosen for new Circle resort in Dominican Republic

Hotel Group Meliá Hotels International's upcoming Circle resort in Punta Cana in the Dominican Republic will feature a water park outfitted by Vortex International.

Vitastream undergoes update to be accessible to disabled users 
  15 Oct 2018

Vitastream undergoes update to be accessible to disabled users

The Vitapure Drinks company has updated its innovative Vitastream drinks system to make it more accessible for disabled gym users.

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre   15 Oct 2018

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre

The Tides Wellness, a Dutch wellness and self-care brand, has announced a new partnership with the Akasha Holistic Wellness Centre at the Conservatorium Hotel in Amsterdam.

Shapewatch launches industry-first augmented reality body scanning experience   12 Oct 2018

Shapewatch launches industry-first augmented reality body scanning experience

Fitness tech start-up Shapewatch has developed a body visualisation tool that enables users to track their fitness journeys through 3D body scanning.

Clarins launches 'essential' make up line   12 Oct 2018

Clarins launches 'essential' make up line

Clarins has launched a four-piece 'essentials' make up collection.

SKN Rehab launches facial treatment to target pollution and DNA damage   12 Oct 2018

SKN Rehab launches facial treatment to target pollution and DNA damage

UK-based cosmeceutical company SKN Rehab has launched a new treatment designed to combat DNA damage caused by pollution.

Sothys launches make up collection inspired by Paris   11 Oct 2018

Sothys launches make up collection inspired by Paris

Luxury French beauty brand, Sothys has launched a limited edition makeup collection. Available as a retail line for spas, the six-piece collection, called Echappée parisienne, was inspired by Paris' effortless glamour.

Company profile


Gantner Ticketing

Syx Automations was established in 1990.

View full profile>>

Catalogue gallery


Featured Supplier

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Global fitness manufacturer Dyaco, has launched the new Spirit CRW900 Fluid Rower to add to its growing range of Spirit Fitness CV equipment. More>>




in this issue

• Verstegen: Gyms face 'changing landscape'
• Mark Anthony launches FirstLight Cycle
• Hard Rock Hotel to open in spring 2019



World Leisure jobs




Personal Trainers Wanted
Salary: Competitive
Location: London, United Kingdom
Company: Soho Gyms
Maintenance Technician
Salary: £18,000 - £23,000 per annum
Location: Nottingham, UK
Company: Lex Leisure
Recreation Assistant (Lifeguard)
Salary: Up to £ 21.284 per annum
Location: Mitcham, UK
Company: GLL
Regional Business Improvement Manager
Salary: £40000 - £45000 per annum
Location: West Midlands, England
Company: Mytime Active
Apprentice Recreation Assistant (Lifeguard)
Salary: Up to £ 21,284 per annum
Location: Tadworth, Surrey, UK
Company: GLL
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


15-18 Oct 2018

18th Annual IHRSA European Congress

tbc, Lisbon, Portugal


16 Oct 2018

SAPCA Technical Meeting

Loughborough University, Loughborough, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Stephen Hulme
We look back on the career of Everyone Active CEO Stephen Hulme More>>
  Editor’s letter: Mental health
Liz Terry shares her thoughts More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd