World Leisure Jobs - Protein by Mars: Increase sales with the brands your members trust
20 May 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Pulse Fitness launches multitasking strength training line   18 May 2018

Pulse Fitness launches multitasking strength training line

Pulse Fitness has launched a new range of strength machines that can be easily adjusted through a pull-spring loaded, lock-pin system to accommodate two different exercises.

Mack Rides partners with film director Luc Besson for new VR coaster   18 May 2018

Mack Rides partners with film director Luc Besson for new VR coaster

Mack Rides has partnered with acclaimed film director Luc Besson to develop Eurosat Coastiality, a brand new VR dark coaster experience at Europa-Park.

New Five Concept range 'bridges the gap' between fitness and wellness   18 May 2018

New Five Concept range 'bridges the gap' between fitness and wellness

German boutique fitness company Five Concept debuted its brand new range of Mobility equipment at this year's FIBO.

Red Raion revamps immersive tunnel attraction at Cinecittà World with new VR movie   15 May 2018

Red Raion revamps immersive tunnel attraction at Cinecittà World with new VR movie

VR movie production company Red Raion has created a custom VR film to revamp the immersive tunnel attraction at Cinecittà World in Rome, Italy.

Bazyliszek opens at Legendia   08 May 2018

Bazyliszek opens at Legendia

Bazyliszek (Basilisk) Alterface's next generation dark-ride has opened at Legendia theme park in Poland.

Bioline Jatò launches new sun care line with exclusive 'Safe Sun' technology   08 May 2018

Bioline Jatò launches new sun care line with exclusive 'Safe Sun' technology

Italian skincare brand Bioline Jatò has launched Sundefense, a three step suncare system that is designed to help users obtain the perfect tan.

Penn Museum unveils new Middle East Galleries   04 May 2018

Penn Museum unveils new Middle East Galleries

The Penn Museum of Archaeology and Anthropology has unveiled a brand new exhibit that takes visitors on a journey through 10,000 years of human history.

Bannatyne Group appoints manager for new spa at Ingleby Barwick   03 May 2018

Bannatyne Group appoints manager for new spa at Ingleby Barwick

The Bannatyne Group has appointed a new manager for its Ingleby Barwick health club spa launch.

Company profile


FaulknerBrowns Architects

FaulknerBrowns is renowned for outstanding performance in the delivery of innovative, award-winning and record-breaking buildings.

View full profile>>

Catalogue gallery


Featured Supplier

Getting a fitness business up and running is no sweat with Portman

Getting a fitness business up and running is no sweat with Portman

When setting up a new gym or expanding an existing business, the purchasing of fitness equipment is a significant outlay that often requires a six-figure sum. More>>




in this issue

• Spending on fitness and sport on the up
• Xponential Fitness to enter UK market
• IHG moves in on UK luxury market



World Leisure jobs




Personal Trainer
Salary: £20,000 - £45,000
Location: Winchester, UK
Company: énergie fitness
Club Promoter - New Gym Opening
Location: Winchester, UK
Company: énergie fitness
Sales Manager
Salary: Competitive
Location: Winchester, UK
Company: énergie fitness
Head of Hockey
Salary: Competitive Salary & Benefits
Location: Caterham, UK
Company: Woldingham School
Personal Trainer
Salary: 100% of Your PT Earnings
Location: Battersea
Company: énergie fitness
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


20-21 May 2018

Professional Beauty Durban

Greyville Convention Centre, Durban, South Africa


20-23 May 2018

SPATEC Spring North America

Ritz Carlton Sarasota, Sarasota, United States



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Fitness: Wild fitness
A look at the new breed of animalinspired workout classes taking the fitness industry by storm More>>
  Sport: Pitch perfect
The first ever UK city of football More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd