World Leisure Jobs - Protein by Mars: Increase sales with the brands your members trust
23 Feb 2019 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Baux creates plant-based acoustic panels   22 Feb 2019

Baux creates plant-based acoustic panels

Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material called Baux Acoustic Pulp.

Volvo partners with Reef Lab Designs to encourage ocean biodiversity   20 Feb 2019

Volvo partners with Reef Lab Designs to encourage ocean biodiversity

Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly 'living' seawall along Sydney harbour.

Odeon Oslo to become world's first 5G-based cinema   19 Feb 2019

Odeon Oslo to become world's first 5G-based cinema

An Odeon cinema is set to become the world's first 5G-based cinema.

Immotion reveals details of new Merlin partnerships   19 Feb 2019

Immotion reveals details of new Merlin partnerships

UK VR agency Immotion has released details of its extended partnership with Merlin Entertainments.

David Rockwell partners with Jim Thompson for dream-inspired fabric collection   19 Feb 2019

David Rockwell partners with Jim Thompson for dream-inspired fabric collection

Renowned architect David Rockwell has created a collection of fabrics with long-time collaborator Jim Thompson.

Water inspires Zaha Hadid Design x Rosenthal collaboration   18 Feb 2019

Water inspires Zaha Hadid Design x Rosenthal collaboration

Zaha Hadid Design has partnered with porcelain manufacturer Rosenthal to create a new collection of vases.

Elemis expands Superfood range   18 Feb 2019

Elemis expands Superfood range

Elemis has expanded its Superfood range to include four new products, including a multi-use hydrating mist, a jelly exfoliator and two treatment masks.

Elemental Herbology announces All Saints Spa partnership   18 Feb 2019

Elemental Herbology announces All Saints Spa partnership

Elemental Herbology has announced a new spa partnership with the All Saints Spa in Suffolk.

Company profile


Dyaco UK Limited

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

Catalogue gallery


Featured Supplier

EXF supports Third Space to create London’s largest functional training space at The Yard

EXF supports Third Space to create London’s largest functional training space at The Yard

Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club. More>>




in this issue

• UK Sport relaxes 'no compromise' stance
• Orangetheory hits billion revenue landmark
• Thameside manor resort gets green light



World Leisure jobs




Personal Trainer
Salary: 100% of your PT earnings
Location: Harrow on the Hill, Harrow, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Carlisle, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Tottenham, London, UK
Company: The Gym Group
Membership Consultants
Salary: Competitive
Location: Sunbury-on-Thames, UK
Company: Everyone Active
Membership Consultants
Salary: Competitive
Location: Staines-upon-Thames, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com




24-25 Feb 2019

International Manufacturers & Distributors Forum

ExCeL, London, United Kingdom


24-25 Feb 2019

Active Wellness

ExCeL London, London, United Kingdom


24-25 Feb 2019

World Spa & Wellness Convention London

ExCeL London, London, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd