World Leisure Jobs - Protein by Mars: Increase sales with the brands your members trust
20 Apr 2019 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Ubisoft's new 'Beyond Medusa's Gate' experience to revolutionise location-based entertainment   17 Apr 2019

Ubisoft's new 'Beyond Medusa's Gate' experience to revolutionise location-based entertainment

Ubisoft Blue Byte, a subsidiary of French gaming company Ubisoft, has developed a new location-based VR escape room experience.

Anytime Fitness launches online coaching platform   15 Apr 2019

Anytime Fitness launches online coaching platform

Anytime Coaching is available via the Anytime Fitness app and provides an online platform that enables PTs to share bespoke workouts

Rovio Entertainment and Namco UK to launch Angry Birds Adventure Golf attraction   15 Apr 2019

Rovio Entertainment and Namco UK to launch Angry Birds Adventure Golf attraction

Namco UK and Rovio Entertainment have partnered with intu shopping centres to launch a new- concept Angry Birds-themed adventure golf attraction.

Kraftwerk launches LED dome display solution for planetariums   15 Apr 2019

Kraftwerk launches LED dome display solution for planetariums

Austrian AV integration firm Kraftwerk Living Technologies (Kraftwerk) has created a new LED Dome solution for planetariums and science centres.

thejuice named as exclusive distributor of Delta Zero 4D   15 Apr 2019

thejuice named as exclusive distributor of Delta Zero 4D

Media attractions specialist thejuice has announced that it will become the exclusive distributor of Delta Zero 4D, a new 4K film ride.

New Wattbike cycles offer 'complete indoor cycling solution'   12 Apr 2019

New Wattbike cycles offer 'complete indoor cycling solution'

Wattbike has expanded its product range with not one but two new additions to its range of indoor bikes.

New MZ-Bodyscan promotes 'a feel-good fitness experience'   11 Apr 2019

New MZ-Bodyscan promotes 'a feel-good fitness experience'

Myzone has expanded its product portfolio to include the MZ-Bodyscan, a new feature which offers users a visual representation of their fitness journey.

BC Softwear's new robe blends cotton and bamboo   04 Apr 2019

BC Softwear's new robe blends cotton and bamboo

BC Softwear, a UK-based spa linen supplier, has introduced a new eco-friendly robe made from a combination of bamboo and cotton.

Company profile


Pure World Energy

PWE is an engineering based company focussed on delivering integrated energy generation and demand side reduction solutions for its customers.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Elevate and Metro Blind Sport to promote inclusivity through inaugural Charity of the Year partnership

Organisers of Elevate, Elite Sport and COPA are delighted to announce Metro Blind Sport as its Charity of the Year partner for the 2019 trade show, held at ExCeL London on 8-9 May. More>>




in this issue

• Deloitte: European fitness growing strongly
• Number of low-cost gyms could double
• Dungeon attraction opens at Alton Towers



World Leisure jobs




Personal Trainer
Location: Greater Manchester, England
Company: The Gym Group
Personal Trainer - Self Employed
Salary: Fantastic Benefits
Location: Cumbria, England
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: Fantastic Benefits
Location: West Sussex, England
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: Fantastic Benefits
Location: Cumbria, England
Company: The Gym Group
Personal Trainer The Gym Barking
Location: Essex, England
Company: The Gym Group
Diary dates
Powered by leisurediary.com




24-25 Apr 2019

FUTR (Formerly Millennial 20/20)

Business Design Centre, London, United Kingdom


25 Apr 2019

Meet IAAPA - North America

Bob's Space Racers, Daytona Beach, United States


25-27 Apr 2019

GTI Asia Taipei Expo 2018

Taipei World Trade Center, Taipei City, Taiwan



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>
  Last word: The benefits of retreats
Research is showing retreats could have a positive health impact More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd