World Leisure Jobs - Protein by Mars: Increase sales with the brands your members trust
15 Oct 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Vitastream undergoes update to be accessible to disabled users 
  15 Oct 2018

Vitastream undergoes update to be accessible to disabled users

The Vitapure Drinks company has updated its innovative Vitastream drinks system to make it more accessible for disabled gym users.

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre   15 Oct 2018

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre

Dutch consultancy firm, The Tides Wellness has announced a new partnership with the Akasha Holistic Wellness Centre at the Conservatorium Hotel in Amsterdam.

Shapewatch launches industry-first augmented reality body scanning experience   12 Oct 2018

Shapewatch launches industry-first augmented reality body scanning experience

Fitness tech start-up Shapewatch has developed a body visualisation tool that enables users to track their fitness journeys through 3D body scanning.

Clarins launches 'essential' make up line   12 Oct 2018

Clarins launches 'essential' make up line

Clarins has launched a four-piece 'essentials' make up collection.

SKN Rehab launches facial treatment to target pollution and DNA damage   12 Oct 2018

SKN Rehab launches facial treatment to target pollution and DNA damage

UK-based cosmeceutical company SKN Rehab has launched a new treatment designed to combat DNA damage caused by pollution.

Sothys launches make up collection inspired by Paris   11 Oct 2018

Sothys launches make up collection inspired by Paris

Luxury French beauty brand, Sothys has launched a limited edition makeup collection. Available as a retail line for spas, the six-piece collection, called Echappée parisienne, was inspired by Paris' effortless glamour.

Le Kinétorium opens at Jardin d'Acclimation   10 Oct 2018

Le Kinétorium opens at Jardin d'Acclimation

Alterface has partnered with longtime collaborator Jora Vision to create a new interactive attraction at the Jardin d'Acclimation (JDA) in Paris.

MRMC launches innovative multi-camera solution for live sports capture   10 Oct 2018

MRMC launches innovative multi-camera solution for live sports capture

Nikon Group company Mark Roberts Motion Control (MRCM) has debuted Polycam One, an innovative multi-camera system designed for live sports capture.

Company profile


TVS Group

The company was established in 2009 as a specialist supplier of noise and vibration solutions.

View full profile>>

Catalogue gallery


Featured Supplier

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Global fitness manufacturer Dyaco, has launched the new Spirit CRW900 Fluid Rower to add to its growing range of Spirit Fitness CV equipment. More>>




in this issue

• Verstegen: Gyms face 'changing landscape'
• Mark Anthony launches FirstLight Cycle
• Hard Rock Hotel to open in spring 2019



World Leisure jobs




Multi-Skilled Sport and Recreation Apprentice
Salary: Up to £16,187 per annum (39 hours a weeks pro rat
Location: Winscombe, UK
Company: GLL
Apprentice Recreation Assistant (Lifeguard)
Location: Pimlico, South West London
Company: GLL
Party Food Cook/Chef
Salary: £12.24 per hour
Location: Bradley Stoke, Bristol, UK
Company: Circadian Leisure Trust
Senior Recreation Assistant (Lifeguard)
Salary: Up to £22,320 per annum
Location: Waddon, South London
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £7.96 per hour
Location: Wellington, Somerset
Company: GLL
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


15-18 Oct 2018

18th Annual IHRSA European Congress

tbc, Lisbon, Portugal


16 Oct 2018

SAPCA Technical Meeting

Loughborough University, Loughborough, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  On the cover: AJ Hackett
Bungy, New Zealand More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd