World Leisure Jobs - Anne Semonin: Katherine Connolly on her plans for Anne Semonin
20 May 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

10 Nov 2017

Katherine Connolly on her plans for Anne Semonin

Supplier: Anne Semonin
More Anne Semonin details


Katherine Connolly on her plans for Anne Semonin

Katherine Connollky has recently joined Anne Semonin as the global director of Retail and Spa Operations
Katherine Connolly, newly appointed global director of Retail and Spa Operations at Anne Semonin, discusses her plans for the brand.

What attracted you to the Anne Semonin brand?

Anne Semonin has such a great heritage and really fabulous credentials. The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat the signs of ageing – it’s a remarkable brand, and one with huge integrity.

The brand has a wonderful team of people with a shared passion for the industry, extensive knowledge and a positive belief in working together to support colleagues, customers and business partners.

What is your role in the company?

Anne Semonin is an iconic and highly-respected brand, however the marketplace is very crowded, competitive and fast moving. We cannot afford to stand still, and always have to be looking to the future.

My role is to create a strategy to take things forward in a way that will create sustainable growth. We’ve been doing a lot of thinking, a lot of research, and have identified a number of exciting opportunities to grow the brand further.

What are your plans for the brands growth?

At the moment Anne Semonin is primarily a spa treatment brand, available in over 200 luxury outlets around the globe. It’s upmarket, niche and exclusive, all of which is positive. However, this means a huge number of potential customers are either unaware of it, or unlikely to have the opportunity of trying the products. In many ways it’s a well-kept secret! We want to give it more of a retail emphasis, add more of an experiential dimension, and increase the number of brand touchpoints.

In terms of style and image it is very much a ‘classic’ French brand, quite understated and restrained, definitely niche. We’ll be repositioning it, revamping the packaging, giving it more sensory values, making it more expressive. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.

What competitive advantage can Anne Semonin bring to spas around the world?

Our founder pioneered the spa concept with the creation of the first ‘beauty farm’ in the French Alps over 30 years ago. She also developed our signature facial massage technique still considered one the best facials by industry insiders. Not only are we proud of the heritage in treatments and products, we thrive in providing a truly personal client service tailor made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.

How would you describe the Anne Semonin consumer profile?

Our customers are 35-55 year old professional women. We’re aligning ourselves with confident and strong individuals, women who know what they want, who have a sure sense of style and a bit of attitude!

What are your plans to evolve the Anne Semonin spa offering?

Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers. We are enriching our treatment and product menus with innovative additions as the brand always has done. There is also an exciting retail concept in the works that Spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.


Supplier: Anne Semonin

Our objective is to make Anne Semonin the international benchmark for a sophisticated clientele, ready to convert to a holistic approach to beauty.

Web: www.annesemonin.com
More Anne Semonin details

Product news
Pulse Fitness launches multitasking strength training line   18 May 2018

Pulse Fitness launches multitasking strength training line

Pulse Fitness has launched a new range of strength machines that can be easily adjusted through a pull-spring loaded, lock-pin system to accommodate two different exercises.

Mack Rides partners with film director Luc Besson for new VR coaster   18 May 2018

Mack Rides partners with film director Luc Besson for new VR coaster

Mack Rides has partnered with acclaimed film director Luc Besson to develop Eurosat Coastiality, a brand new VR dark coaster experience at Europa-Park.

New Five Concept range 'bridges the gap' between fitness and wellness   18 May 2018

New Five Concept range 'bridges the gap' between fitness and wellness

German boutique fitness company Five Concept debuted its brand new range of Mobility equipment at this year's FIBO.

Red Raion revamps immersive tunnel attraction at Cinecittà World with new VR movie   15 May 2018

Red Raion revamps immersive tunnel attraction at Cinecittà World with new VR movie

VR movie production company Red Raion has created a custom VR film to revamp the immersive tunnel attraction at Cinecittà World in Rome, Italy.

Bazyliszek opens at Legendia   08 May 2018

Bazyliszek opens at Legendia

Bazyliszek (Basilisk) Alterface's next generation dark-ride has opened at Legendia theme park in Poland.

Bioline Jatò launches new sun care line with exclusive 'Safe Sun' technology   08 May 2018

Bioline Jatò launches new sun care line with exclusive 'Safe Sun' technology

Italian skincare brand Bioline Jatò has launched Sundefense, a three step suncare system that is designed to help users obtain the perfect tan.

Penn Museum unveils new Middle East Galleries   04 May 2018

Penn Museum unveils new Middle East Galleries

The Penn Museum of Archaeology and Anthropology has unveiled a brand new exhibit that takes visitors on a journey through 10,000 years of human history.

Bannatyne Group appoints manager for new spa at Ingleby Barwick   03 May 2018

Bannatyne Group appoints manager for new spa at Ingleby Barwick

The Bannatyne Group has appointed a new manager for its Ingleby Barwick health club spa launch.

Company profile


FaulknerBrowns Architects

FaulknerBrowns is renowned for outstanding performance in the delivery of innovative, award-winning and record-breaking buildings.

View full profile>>

Catalogue gallery


Featured Supplier

Getting a fitness business up and running is no sweat with Portman

Getting a fitness business up and running is no sweat with Portman

When setting up a new gym or expanding an existing business, the purchasing of fitness equipment is a significant outlay that often requires a six-figure sum. More>>




in this issue

• Spending on fitness and sport on the up
• Xponential Fitness to enter UK market
• IHG moves in on UK luxury market



World Leisure jobs




Personal Trainer
Salary: £20,000 - £45,000
Location: Winchester, UK
Company: énergie fitness
Club Promoter - New Gym Opening
Location: Winchester, UK
Company: énergie fitness
Sales Manager
Salary: Competitive
Location: Winchester, UK
Company: énergie fitness
Head of Hockey
Salary: Competitive Salary & Benefits
Location: Caterham, UK
Company: Woldingham School
Personal Trainer
Salary: 100% of Your PT Earnings
Location: Battersea
Company: énergie fitness
Diary dates
Powered by leisurediary.com




24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


20-21 May 2018

Professional Beauty Durban

Greyville Convention Centre, Durban, South Africa


20-23 May 2018

SPATEC Spring North America

Ritz Carlton Sarasota, Sarasota, United States



Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Adult play: Making a big play
LM reports on the emerging trend of adults playing like kids More>>
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Active streets: Power to the people
Gehl Architect’s Riccardo Marini on how good design can encourage city dwellers to be more active More>>
  Wellness: Township Yogi
The innovative project using yoga to spread peace and wellbeing to deprived communities in South Africa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd