World Leisure Jobs - Anne Semonin: Katherine Connolly on her plans for Anne Semonin
15 Oct 2018 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

10 Nov 2017

Katherine Connolly on her plans for Anne Semonin

Supplier: Anne Semonin
More Anne Semonin details


Katherine Connolly on her plans for Anne Semonin

Katherine Connollky has recently joined Anne Semonin as the global director of Retail and Spa Operations
Katherine Connolly, newly appointed global director of Retail and Spa Operations at Anne Semonin, discusses her plans for the brand.

What attracted you to the Anne Semonin brand?

Anne Semonin has such a great heritage and really fabulous credentials. The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat the signs of ageing – it’s a remarkable brand, and one with huge integrity.

The brand has a wonderful team of people with a shared passion for the industry, extensive knowledge and a positive belief in working together to support colleagues, customers and business partners.

What is your role in the company?

Anne Semonin is an iconic and highly-respected brand, however the marketplace is very crowded, competitive and fast moving. We cannot afford to stand still, and always have to be looking to the future.

My role is to create a strategy to take things forward in a way that will create sustainable growth. We’ve been doing a lot of thinking, a lot of research, and have identified a number of exciting opportunities to grow the brand further.

What are your plans for the brands growth?

At the moment Anne Semonin is primarily a spa treatment brand, available in over 200 luxury outlets around the globe. It’s upmarket, niche and exclusive, all of which is positive. However, this means a huge number of potential customers are either unaware of it, or unlikely to have the opportunity of trying the products. In many ways it’s a well-kept secret! We want to give it more of a retail emphasis, add more of an experiential dimension, and increase the number of brand touchpoints.

In terms of style and image it is very much a ‘classic’ French brand, quite understated and restrained, definitely niche. We’ll be repositioning it, revamping the packaging, giving it more sensory values, making it more expressive. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.

What competitive advantage can Anne Semonin bring to spas around the world?

Our founder pioneered the spa concept with the creation of the first ‘beauty farm’ in the French Alps over 30 years ago. She also developed our signature facial massage technique still considered one the best facials by industry insiders. Not only are we proud of the heritage in treatments and products, we thrive in providing a truly personal client service tailor made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.

How would you describe the Anne Semonin consumer profile?

Our customers are 35-55 year old professional women. We’re aligning ourselves with confident and strong individuals, women who know what they want, who have a sure sense of style and a bit of attitude!

What are your plans to evolve the Anne Semonin spa offering?

Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers. We are enriching our treatment and product menus with innovative additions as the brand always has done. There is also an exciting retail concept in the works that Spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.


Supplier: Anne Semonin

Our objective is to make Anne Semonin the international benchmark for a sophisticated clientele, ready to convert to a holistic approach to beauty.

Web: www.annesemonin.com
More Anne Semonin details

Product news
Vitastream undergoes update to be accessible to disabled users 
  15 Oct 2018

Vitastream undergoes update to be accessible to disabled users

The Vitapure Drinks company has updated its innovative Vitastream drinks system to make it more accessible for disabled gym users.

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre   15 Oct 2018

The Tides Wellness named as brand partner at the Akasha Holistic Wellness Centre

Dutch consultancy firm, The Tides Wellness has announced a new partnership with the Akasha Holistic Wellness Centre at the Conservatorium Hotel in Amsterdam.

Shapewatch launches industry-first augmented reality body scanning experience   12 Oct 2018

Shapewatch launches industry-first augmented reality body scanning experience

Fitness tech start-up Shapewatch has developed a body visualisation tool that enables users to track their fitness journeys through 3D body scanning.

Clarins launches 'essential' make up line   12 Oct 2018

Clarins launches 'essential' make up line

Clarins has launched a four-piece 'essentials' make up collection.

SKN Rehab launches facial treatment to target pollution and DNA damage   12 Oct 2018

SKN Rehab launches facial treatment to target pollution and DNA damage

UK-based cosmeceutical company SKN Rehab has launched a new treatment designed to combat DNA damage caused by pollution.

Sothys launches make up collection inspired by Paris   11 Oct 2018

Sothys launches make up collection inspired by Paris

Luxury French beauty brand, Sothys has launched a limited edition makeup collection. Available as a retail line for spas, the six-piece collection, called Echappée parisienne, was inspired by Paris' effortless glamour.

Le Kinétorium opens at Jardin d'Acclimation   10 Oct 2018

Le Kinétorium opens at Jardin d'Acclimation

Alterface has partnered with longtime collaborator Jora Vision to create a new interactive attraction at the Jardin d'Acclimation (JDA) in Paris.

MRMC launches innovative multi-camera solution for live sports capture   10 Oct 2018

MRMC launches innovative multi-camera solution for live sports capture

Nikon Group company Mark Roberts Motion Control (MRCM) has debuted Polycam One, an innovative multi-camera system designed for live sports capture.

Company profile


Booker by MINDBODY

Booker by Mindbody is an all-in-one management solution to run and grow your spa. Booker gives you access to a powerful tool that will help you promote your business and retain customers.

View full profile>>

Catalogue gallery


Featured Supplier

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range

Global fitness manufacturer Dyaco, has launched the new Spirit CRW900 Fluid Rower to add to its growing range of Spirit Fitness CV equipment. More>>




in this issue

• Verstegen: Gyms face 'changing landscape'
• Mark Anthony launches FirstLight Cycle
• Hard Rock Hotel to open in spring 2019



World Leisure jobs




Multi-Skilled Sport and Recreation Apprentice
Salary: Up to £16,187 per annum (39 hours a weeks pro rat
Location: Winscombe, UK
Company: GLL
Apprentice Recreation Assistant (Lifeguard)
Location: Pimlico, South West London
Company: GLL
Party Food Cook/Chef
Salary: £12.24 per hour
Location: Bradley Stoke, Bristol, UK
Company: Circadian Leisure Trust
Senior Recreation Assistant (Lifeguard)
Salary: Up to £22,320 per annum
Location: Waddon, South London
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £7.96 per hour
Location: Wellington, Somerset
Company: GLL
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia


15-18 Oct 2018

18th Annual IHRSA European Congress

tbc, Lisbon, Portugal


16 Oct 2018

SAPCA Technical Meeting

Loughborough University, Loughborough, United Kingdom



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Visitor profiles: Beyond demographics
Gerri Morris, of Morris Hargreaves McIntyre, on defining cultural consumers More>>
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd