World Leisure Jobs - Book4Time Inc: Turn cancellations from a headache into revenue with these simple steps
17 Dec 2017 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

29 Sep 2017

Turn cancellations from a headache into revenue with these simple steps

Supplier: Book4Time Inc
More Book4Time Inc details


Turn cancellations from a headache into revenue with these simple steps

Sending appointment reminders to your clients can help reduce cancellations and no-shows
Cancellations are a big headache in the spa and salon business. They cost you revenue and mess up your schedule. You can’t avoid them – but you can minimise the damage.

There are several measures you can take – such as asking for a credit card deposit at time of booking and sending out reminders – but there is no one solution as it differs from business to business and situation to situation.

Let’s have a look at the steps you can take.

Set parameters
First things first, you must have a policy in place. This doesn’t mean you will always stick to that policy – there are situations in which you might waiver from it – but it’s better to have a starting point and to set parameters.

Consider different rules for different types of bookings and booking times. You want to maintain your cancellation policy, but still have the flexibility to show empathy and be able to say: “I totally understand that your car broke down.”

Be sure to communicate your policy to your guests. You can’t enforce it if they’re unaware of it.

Use your available resources and tools
Use your own data to track revenue lost through cancellations. With Turn Away Tracking, you can track times with high cancellation rates, equate that to a cost and look at trends.

Then, if you know people are more likely to cancel a Sunday morning 9am appointment, you might charge a 50 per cent deposit for those specific reservations.

Empower your staff to make decisions
Your front desk staff should be empowered to make decisions regarding who is charged for a no-show and who isn’t, without needing to pass it on to a manager or director, and they should be supported in their decisions.

Exercise good judgement and remember you’re in the guest experience business
Judgement is key. How hard are you going to enforce your cancellation policy if you’re losing $50 revenue on one 45-minute manicure, or losing $320 on a couples’ massage? Is it worth it?

If you’re a hotel spa, you would probably not charge a hotel guest who is already paying $500 a night for a missed $150 massage.

We are in the industry of providing customer satisfaction, so we have to be aware of the point at which charging guests for no-shows negatively impacts upon building your customer base.

Find out how Book4Time’s turn-away tracking can support your cancellations; book a demo with us today.



Product news
Technogym awarded five-year contract at Loughborough University   11 Dec 2017

Technogym awarded five-year contract at Loughborough University

Technogym has signed a five-year contract with Loughborough University to supply its Powerbase gym on the campus.

British Rowing launches replica kit   11 Dec 2017

British Rowing launches replica kit

British Rowing has created a retail line of replica kit with its official sportswear partner, Mizuno.

Katherine Daniels launches professional eye mask   11 Dec 2017

Katherine Daniels launches professional eye mask

UK skincare brand Katherine Daniels has launched the Instant Effect Eye Mask, a professional- strength eye mask.

Sysco completes AV installation at Brooklands Museum   11 Dec 2017

Sysco completes AV installation at Brooklands Museum

Experience design firm Sysco has completed a major audio-visual integration at the Brooklands Museum in Surrey, UK.

BRC applies theme park design to Museum of the Bible   07 Dec 2017

BRC applies theme park design to Museum of the Bible

Experience design firm BRC has taken the concept of a theme park attraction and placed it inside a museum setting at the new Museum of the Bible in Washington, DC.

Exclusive: Anvio VR signs deals for new sites in US and Europe   07 Dec 2017

Exclusive: Anvio VR signs deals for new sites in US and Europe

Russian virtual reality company Anvio VR has announced plans for a global expansion, starting in London this February, before rolling out its free-roam VR experience across Europe and North America.

Digital Projection names new business development manager for Middle East   06 Dec 2017

Digital Projection names new business development manager for Middle East

Digital Projection has appointed Abdulrahman Aladawi as its new business development manager Middle East.

The new appointment forms part of a strategic plan to meet increasing demands, as well as encourage the company’s growth, in the region.


Sofri launches Colour Energy cosmetic range into UK spa market   06 Dec 2017

Sofri launches Colour Energy cosmetic range into UK spa market

Sofri Energy Cosmetics has launched its Colour Energy range of holistic skincare into the UK spa market.

Company details



Book4Time Inc

Book4Time emerged in the health and wellness market as the first provider of cloud-based spa management solutions. In less than 8 years, Book4Time has become the leader in guest management, revenue and mobile solutions for the world’s most exclusive spas. Book4Time is the only enterprise SaaS technology designed to support international hotel/resort spas and multi-location day spas. The Book4Time brand portfolio includes Four Seasons, Hyatt and Starwood Hotels & Resorts as well as many other world-renowned spa brands located in over 50 countries worldwide.

Book4Time Inc
Markham
Ontario
Canada

Visit website

More Book4Time Inc details



in this issue

• Awards celebrate workforce success
• Operator reveals naming rights strategy
• Harry and Meghan 'potent mix' for tourism



World Leisure jobs




Regional Manager
Salary: £50,000 - £55,000
Location: Midlands, United Kingdom
Company: Mytime Active
Regional Business Managers
Salary: £35,000 (Based on Experience) + Commission
Location: Nationwide, United Kingdom
Company: Keiser UK Ltd
Beach Retreat Front Office Team Leader
Salary: Competitive
Location: Florida, United States
Company: Legoland
Personal trainers
Salary: Self Employed
Location: London, United Kingdom
Company: Everyone Active
Area Aquatics Lead
Salary: £23,166 - £26,080 (depending on qualifications and experience)
Location: Cheshire East, United Kingdom
Company: Everybody Sport and Recreation
Diary dates
Powered by leisurediary.com




11-12 Jan 2018

Spa Marketing Seminar

tbc, Cologne, Germany


12-14 Jan 2018

BodyPower India Expo

Bombay Exhibition Centre, Mumbai, India


15 Jan 2018

BALPPA's Annual General Meeting and Annual Dinner 2018

Park Plaza Hotel, London Waterloo, London, United Kingdom




Leisure Management magazine 2016 issue 1
Leisure Management
2016 issue 1

View issue contents
View on turning pages
Download PDF
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>


Leisure Management magazine 2015 issue 1

Leisure Management
2015 issue 1

View issue contents
View turning pages
Download PDF
  Innovation: Naoko Ito
Japanese creative lab Party are behind the innovative design of Narita Airport’s Terminal 3 More>>
  Wellness: Township Yogi
The innovative project using yoga to spread peace and wellbeing to deprived communities in South Africa More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd