 |
|
|
 |
14 Nov 2023
Chiva-Som sister-brand Jayasom to focus on tech and target younger generation
BY
Megan Whitby
|
Jayasom will be designed to attract the younger generation of wellness consumers
photo: Shutterstock/CandyRetriever
Destination wellness operator and Chiva-Som sister brand Jayasom plans to launch in Saudi Arabia, Europe, Japan, India and Malaysia as part of a major global rollout plan. The brand’s first property will launch in Saudi Arabia in 2024 at the vast upcoming integrative multigenerational health resort called Amaala.
Speaking exclusively to Spa Business, Chiva-Som business development director and Jayasom board member Karen Campbell revealed plans are also underway to open a 35-villa Jayasom property in Ibiza, Spain. The retreat will be located at a 300-year-old olive oil farm surrounded by a pine forest and orchards of citrus, almonds, grapes, figs and olives.
The third property will be a forest retreat in Japan where programming and design will take inspiration from Japanese wellness traditions including Onsen and forest bathing.
Jayasom will also expand into India and Malaysia and has aspirations to branch into France.
Jayasom's key characteristics
“Although Jayasom and Chiva Som's values are the same – with a sharp focus on health and sustainable wellness – they’re distinct from one another,” said Campbell.
“In contrast to Chiva-Som, which encourages guests to embrace a digital detox, Jayasom will target the younger generation and focus on tech integration.”
Programming will be centred around spa, beauty, aesthetics, nutrition and mental health.
She added: “Each location will be distinct in its own right with a sense of place, but there will be a strong synergy among the portfolio.
“We want Jayasom guests to feel connected and grounded.”
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
21 May 2024
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on
.... more>> |
|
|
|
 |
|
20 May 2024
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area
.... more>> |
|
|
|
 |
|
20 May 2024
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's holding company, One Rebel Ltd,
.... more>> |
|
|
|
 |
|
20 May 2024
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a boutique-in-gym experience. PILAT3S is the newly-launched
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle Stimulation (EMS) equipment.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Fitness Instructor
Salary: £23,144 to £25,138pa
Location: Moulsecoomb, Brighton and Hove, Brighton, UK
Company: University of Brighton
|
|
Duty Manager
Salary: Competitive
Location: Clevedon
Company: Everyone Active
|
|
Swim Teacher
Salary: Competitive
Location: Bristol
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
