 |
|
|
 |
09 Nov 2023
Kerzner's new 'fitness hotel', Siro One Zabeel, opens for reservations
BY
Tom Walker
|
Siro is set to open its doors in February 2024 at the One Za'abeel development
photo: Kerzner International/Siro hotels
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations. Set to open its doors in February 2024 at the One Za'abeel development in Dubai, the property marks the debut for Siro – a new, fitness and recovery brand developed by Kerzner International.
Siro One Za'abeel will offer guests experiences built around the brand's five specific "biohacking pillars" – fitness, nutrition, sleep, recovery and mindfulness with tech integrations built in.
Each room at the hotel will be fully soundproof and equipped with a selection of recovery equipment, as well as a dedicated stretching bar, an in-room refuel bar, personalised in-room modular dining and access to virtual exercise classes.
Siro will also have dedicated Fitness Suites, offering more advanced in-room amenities, such as a personal gym.
The hotel's Recovery Suites, meanwhile, offer a space to unwind with stretching accessories, a treatment room and a luxurious bathtub that overlooks the city.
All rooms have been designed to improve physical and mental recovery, mitigate jet lag, enhance mood, and ensure restorative sleep, emphasising the critical role of a well-rested night. The in-room environment can also be altered with app-controlled smart curtains that adapt to natural light, promoting a refreshed awakening by "integrating with guests’ circadian rhythms".
Siro also houses a large Fitness Lab, which has a gym floor, Pilates studio, indoor cycling studio, yoga studio and an "Experience Box" with curated programming. The gym has been kitted out by Technogym.
Guests can also access a wide range of external, multi-sport courts, allowing activities from volleyball, tennis and padel to squash and badminton.
Elsewhere, The Recovery Lab offers specialised recovery treatments such as percussion therapy, electro-muscle stimulation, sports massage, IV therapy, cryotherapy, cupping, dry needling, assisted stretching and more.
There is also a Wellness Pod, designed to reduce stress and promote relaxation and self-reflection.
Philippe Zuber, CEO of Kerzner International, said: "“SIRO signifies Kerzner International’s continuous quest to innovate and disrupt the hospitality industry.
"It’s our incubator concept, a place where science converges with innovation to promote health and fitness, that blurs the lines of wellness and hospitality into the ultimate offering.
“Over the last decade, the focus on self-care, and prioritising fitness and recovery as a form of wellbeing has accelerated at an exponential speed to become the core of modern lifestyle; Siro is our direct response to this. We are creating that space that brings together a community of like-minded individuals willing to exchange, learn and improve their lifestyle.”
Liz Terry, editor of HCM magazine said “The explosive growth of both the sports and health and fitness markets among all demographics – but especially Millennials and Gen Z – is creating demand for a new generation of hospitality and wellness offerings for people who not only want to live well when they travel, but also to be among like-minded people – it’s a powerful way for consumers to find their tribe.”
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
14 May 2024
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at
.... more>> |
|
|
|
 |
|
13 May 2024
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company – owner of Snap Fitness and Fitness On Demand – is up
.... more>> |
|
|
|
 |
|
12 May 2024
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired,
.... more>> |
|
|
|
 |
|
11 May 2024
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
![]()
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Fitness Instructor
Salary: £23,144 to £25,138pa
Location: Moulsecoomb, Brighton and Hove, Brighton, UK
Company: University of Brighton
|
|
Duty Manager
Salary: Competitive
Location: Clevedon
Company: Everyone Active
|
|
Swim Teacher
Salary: Competitive
Location: Bristol
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
