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02 Nov 2023
Anytime Fitness and Apple Fitness+ announce collaboration
BY
Liz Terry
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Apple and Anytime Fitness are sharing customers
photo: Apple
Apple has teamed up with Anytime Fitness to offer levels of reciprocal access between Apple Fitness+ and Anytime Fitness health clubs as Apple seeks to add in-person workout elements to its digital package. From 1 December all Anytime Fitness memberships in the US and Canada will include access to a free Apple Fitness+ subscription, while – in a move that will ramp up new member acquisition – prospective members who try Anytime Fitness on free trials will get up to three months of Apple Fitness+ at no charge.
On the flip side, Apple Fitness+ users who join Anytime Fitness and sign up for at least a 13-month membership get the first 30 days free.
The integration will be delivered via the Anytime Fitness app.
"Since the beginning of Apple Fitness+, we always imagined users would enjoy it anytime, anywhere – whether at home or at the gym – which is why we're excited to offer our users and Anytime Fitness members this experience that brings together the best of digital and physical fitness," says Jay Blahnik, vice president, Fitness Technologies at Apple.
"Apple Fitness+ was designed to be welcoming to all, no matter where they are in their fitness journey, so whether members are looking for a supplement to their coaching through Anytime Fitness or guidance for how to get started on their fitness journey at the gym, there's something for everyone."
"Every one of our members gets a personalised plan, and we're thrilled to integrate the power of Apple Fitness+ content with the Anytime Fitness App to help them further individualise the ways they achieve and sustain their goals," says Stacy Anderson, president of Anytime Fitness.
"We're also excited to welcome Apple Fitness+ users who are seeking access to gyms, premium fitness equipment and expert coaches; they'll get their own individual plans for training, nutrition, and recovery."
Apple Fitness+ offers users access to thousands of workouts and meditation sessions, with workouts ranging from five to 45 minutes across 12 different types, including HIIT, strength, treadmill, rowing, cycling and yoga.
"More people than ever are seeking personalised help for their physical and mental health, and we're moving with intention to expand the ways Anytime Fitness can meet them where they are," said Chuck Runyon, co-founder, Anytime Fitness and CEO, Self Esteem Brands.
"Our goal is to support people around the world as they strive to live healthier lives by providing them with everything they need along the way. A personalised experience that combines Anytime Fitness access and Apple Fitness+ content is a strong step in that direction, and we are motivated to reach more people than ever and help improve their physical and mental wellbeing."
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