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11 Apr 2023
Gympass signs global partnership with Magicline to power its control over gym check-ins
BY
Tom Walker
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(Left to right) Sven Eismann, partner and key account executive, Magicline; Samuel Turnwald, head of partnerships, Germany Gympass; Maike Kumstel, head of global enterprise relations, Magicline
photo: Gympass/Magicline
Gympass has signed a global partnership with fitness tech firm Magicline, which will see the aggregator strengthen its power of the check-in and class booking process. Magicline provides gym management software and its interface enables studio visitors to check in through automated validation – a process designed to reduce the efforts required by gym staff.
It also deals with class bookings, allowing users to view class schedules, access details about specific classes, visualise class times, and book and cancel classes for users.
This means that, through the synchronization of class schedules between Magicline and Gympass, Gympass members can be notified of class schedule changes.
Gympass is already one of the first gym aggregators with an interface and the integration of Magicline will mean that it will have even more control over the booking process.
"We are excited to partner with Magicline to digitize the fitness world," said Samuel Turnwald, Head of Partnerships at Gympass.
"There is a lot of potential to leverage beyond the borders of Germany. In Spain, for example, 54 per cent of gyms don't have fitness management software and the market in Asia is huge."
Nicolas Festl, group product manager at Magicline, added: "Partnering with Gympass is an important step towards our goal of providing gym owners and managers with a streamlined, user-friendly platform that enhances the customer experience.
"Not only does it create a more convenient check-in process, but it also allows us to streamline the class booking process."
In addition, Gympass will be part of Open SPACE, helping to tell the story of the benefits of digitization and innovation within the fitness industry in a variety of content formats.
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