 |
|
|
 |
21 Feb 2023
This AI product for gyms will change the way PT is delivered, says Pure Gym founder, Peter Roberts
BY
Frances Marcellin
|
Another Round's new B2B app can be customised by gym operators – it harnesses AI to increase PTs' client base
photo: Another Round
Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution that it claims can enable personal trainers to work with more than 50 clients over a 14-hour week. A white label product, all parts of the solution are customised for gym operators, including brand, facilities, training style, exercises, floor layout and member flow.
Another Round was founded by former professional MMA fighter Max Cotton in 2018, initially with a non-AI consumer-focused model. Since then Cotton has developed an AI-driven solution that allows personal trainers to increase the number of online clients they can work with, while still providing customised workouts and building a personalised coaching relationship.
Having tested the AI through the B2C model, the solution is now being rolled out for use with gyms’ personal training programmes.
As Gen Z is leading the push into omnichannel fitness, Another Round’s B2B solution is designed to help fitness businesses support their members’ training programmes inside and outside of the gym.
“Many PTs are leaving the industry because they haven’t got enough clients – partly due to the cost-of-living crisis," says Cotton. "Gyms need to up member engagement and decrease churn. This system is a way to keep PTs and members happy and motivated.”
Last August, Peter Roberts, former CEO and founder of Pure Gym, invested in Another Round’s B2C model ahead of this phase of AI development for the corporate model.
"Having been heavily involved with the more traditional gym offering by Pure Gym over ten years, I'm excited to see this disruptive fitness model being launched,” said Roberts. “Max Cotton and his team are revolutionising the way personal training is delivered. With the use of cutting-edge AI and an innovative delivery model – whilst still offering a personalised service to the consumer – they can help transform the way gym businesses and companies offer health and fitness to their members and employees.”
The customisation process includes a set-up phase driven by focus groups working with members and clients. Branding, floor layout, exercises, culture and member traffic are taken into consideration and built into the final solution, with one goal being reducing friction during peak times.
To ensure client safety, personal trainers always oversee workout selections by the AI to ensure they're appropriate and in line with fitness goals, physical ability and current circumstances. Every PT client has a thorough consultation before the start of their training programme.
Roberts added: “I strongly believe this new B2B offering will enable gym businesses to provide a comprehensive solution for personalised omnichannel fitness, while also providing a source of additional revenue."
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
21 May 2024
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on
.... more>> |
|
|
|
 |
|
20 May 2024
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area
.... more>> |
|
|
|
 |
|
20 May 2024
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's holding company, One Rebel Ltd,
.... more>> |
|
|
|
 |
|
20 May 2024
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a boutique-in-gym experience. PILAT3S is the newly-launched
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
![]()
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Fitness Instructor
Salary: £23,144 to £25,138pa
Location: Moulsecoomb, Brighton and Hove, Brighton, UK
Company: University of Brighton
|
|
Duty Manager
Salary: Competitive
Location: Clevedon
Company: Everyone Active
|
|
Swim Teacher
Salary: Competitive
Location: Bristol
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
