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17 Jul 2019 World leisure: news, training & property
 
 
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27 Jun 2019

Hyatt to build first Alila-branded resort in Europe
BY Jane Kitchen

Alila La Gruyère will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination

Alila La Gruyère will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination

Hyatt Hotels will bring the Alila brand to Europe for the first time with the Alila La Gruyère, an 85-bedroom resort set to open in Switzerland in 2023.

Overlooking a picturesque lake, Alila La Gruyère will offer a wellness retreat as well as a high-end golf course and 27 residences, enhancing Hyatt’s lifestyle and wellbeing offerings for guests. The resort marks a significant growth milestone for Hyatt since the Alila brand integrated into the Hyatt portfolio in late 2018.

“Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe. The region of La Gruyère with its medieval Gruyères town is a great location for a brand that embodies a contemporary expression of centuries-old traditions,” said Guido Fredrich, Hyatt's regional vice president of development for Europe.

“Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel. We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences," he continued.

Alila La Gruyère will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. The property will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination and guided by local experts.

Alila La Gruyère, Switzerland will add to Hyatt’s growing Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the United States.




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